Senior Marketing Manager

Led multichannel campaign execution across social, email, PR, podcast, events and digital; grew a LinkedIn community to 135,000+ organic followers; architected an AI-assisted research and content pipeline; designed and executed a content atomisation strategy; managed a £50k annual marketing budget; increased organic engagement; launched a LinkedIn newsletter; produced long-form content; owned and optimised the company website; created pitch decks and business development materials; redesigned marketing workflows; delivered a full visual rebrand; ran paid media; mentored interns.

Built the content strategy and social presence from scratch; designed and ran a nurture email campaign; wrote founder-led LinkedIn thought leadership; ran the content engine on a 1:10 atomisation framework across LinkedIn, email and blog.

Project managed a full website build end to end for a new Middle East market entry; developed brand guidelines and pitch decks; built a case study and testimonial library repurposed into LinkedIn social content.

Built and owned an integrated content marketing plan across LinkedIn, Instagram and X; produced a national radio campaign; led sustainability and advocacy storytelling across social, website and email.

Created digital fashion print designs for Calvin Klein, DKNY, Free People, TOPSHOP, Marks & Spencer, Victoria’s Secret and Reiss.