Senior UX/UI Designer

Location
Brazil
Rate, USD
Not specified
Work schedule
Full Time, Contract,
Language skills
English, Portuguese
Available for Hire
Yes
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About me

I am a Senior UX/UI Designer and Staff-level Product Designer with 9+ years of experience creating large-scale digital products, responsive websites, mobile-first experiences, and design systems.

I specialize in hybrid UX and visual design work, including wireframes, information architecture, pixel-perfect UI, interactive prototypes, micro-interactions, usability testing, A/B testing, and developer handoff.

I have led design strategy across mobile, web, AI-assisted interfaces, and operational tooling, helping translate complex workflows into intuitive product experiences for global users.

I have also built and scaled design systems, improved design-to-development collaboration, and partnered closely with product, engineering, marketing, and leadership teams to support launches and roadmap decisions.

My experience includes work for companies such as 12min, LootRush, Safara, BeatStars, and Rock Content, as well as freelance work through Upwork where I am Expert-Vetted in the top 1% worldwide.

I am comfortable working in fast-paced, cross-functional environments where business goals, user needs, brand consistency, accessibility, and technical feasibility must align.

I speak Portuguese natively and English at a full professional level, and I am open to remote work or relocation from Brazil.




Education

Jan 2012 - Dec 2017 Bachelor of Laws @ Bachelor of Laws (LL.B.)

Formal undergraduate degree with strong analytical, research, writing, argumentation, and stakeholder communication foundation.

Jan 2012 - Dec 2017 User Experience Design @ General Assembly

User Research, Information Architecture, Wireframing, Prototyping, Visual Design.

Jan 2026 - Present Vibe Coding Certification, Level L5: Diamond @ Lovable

Advanced proficiency with AI-powered development workflows and tooling.


Experience

Aug 2024 - Nov 2025 Senior Staff Product Designer @ 12min

Led senior-level design strategy across multiple teams, co-designed 12min AI, established AI-first workflows, improved content production time, led an AI-powered visual system overhaul, and created automation workflows.

Sep 2020 - Aug 2024 Staff Product Designer @ 12min

Founded the company’s first design system, reduced design-to-development friction, led the first complete mobile app redesign, designed responsive B2B and enterprise experiences, and led usability testing and A/B testing initiatives.

Sep 2017 - Sep 2020 Product Designer / Senior Product Designer @ 12min

Designed core product experiences across mobile and web, worked end-to-end from discovery to implementation, and supported onboarding, discovery, library, playback, subscription, retention, and content-led experiences.

Jan 2025 - Oct 2025 Senior Product Designer (Contract) @ LootRush

Led redesign of a responsive marketing website and landing page experience, designed the crypto wallet experience, and collaborated on wallet infrastructure, Apple Pay integration, and cross-platform transaction experiences.

Jan 2025 - Aug 2025 Senior Product Designer (Contract) @ Safara Travel Inc

Redesigned and modernized a travel booking platform, defined UX strategy and responsive booking flows, designed a modular design system, improved accessibility, and created governance and documentation standards.

Mar 2021 - Nov 2021 Senior Product Designer @ BeatStars

Led iOS design for a global music marketplace, defined mobile interaction patterns, and expanded cross-platform design systems.

Jan 2019 - Sep 2020 Senior Product Designer @ Rock Content

Created the company’s first design system, designed responsive landing pages, dashboards, and marketing/product surfaces, and collaborated on strategic design initiatives.

2016 - Present Expert-Vetted Product Designer (Freelance) @ Upwork

Top 1% Expert-Vetted Product Designer with 4,100+ hours and $100K+ delivered across 46 contracts, specializing in UX/UI design, mobile-first digital experiences, B2B SaaS, visual design, AI-native workflows, responsive websites, landing pages, and scalable design systems.


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