As a content marketer, I have a passion for storytelling and a strategic mind to back it up. With years of experience in the marketing industry, I have been a key player in shaping brand identities and enhancing digital presence. Through social media marketing, content writing and SEO strategy I have a constant pulse on the marketing mix.
– Managed content creation among 4 businesses pillars to deliver on 11 social media accounts with a 6% average organic engagement rate
– 30% Linkedin audience increase YoY
– Leveraged Marketo to deliver client email marketing campaigns with a 13% click-to-open rate
– Made SEO and web content adjustments to increase leads by 20%
– Established brand voice and managed consistency among deliverables
– Edited and published research blogs and product pages through WordPress
– Cross functional work to develop and support sales decks
– Developed data-driven content strategies and tracked growth metrics
– Created and planned 3 months of social content resulting in 8% engagement rate and 15% audience increase
– Established tone of voice for client start-up brands
– Planned social posts for all channels while aligning content to support overarching brand campaign calendar and platform optimization
– Reported social analytics weekly and quarterly
– Increased Pinterest monthly viewership by 700% YoY
– Developed a micro-influencer community that supported the success of multiple e-commerce marketing programs including referrals and UGC
– Maintained a follower growth of 1k WoW on Instagram
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
I am a dynamic and results-oriented professional with a strong background in project management, client success, and technical analysis. Holding a Bachelor of Arts and Science from the University of Ottawa.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
