Content Marketing Manager
- Location
- United States
- Rate, USD
- $50 / hour
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
As a content marketer, I have a passion for storytelling and a strategic mind to back it up. With years of experience in the marketing industry, I have been a key player in shaping brand identities and enhancing digital presence. Through social media marketing, content writing and SEO strategy I have a constant pulse on the marketing mix.
Professional area
Education
- 8/2016-5/2020 Bachelor of Arts Advertising, Minor Marketing @ San Diego State University
- 8/2020-11/2021 Masters of Science Strategic Brand Communications @ University of Illinois Urbana-Champaign
Experience
- 5/2022-4/2023 Sr. Content Marketing Associate @ Big Village
– Managed content creation among 4 businesses pillars to deliver on 11 social media accounts with a 6% average organic engagement rate
– 30% Linkedin audience increase YoY
– Leveraged Marketo to deliver client email marketing campaigns with a 13% click-to-open rate
– Made SEO and web content adjustments to increase leads by 20%
– Established brand voice and managed consistency among deliverables
– Edited and published research blogs and product pages through WordPress
– Cross functional work to develop and support sales decks- 3/2022-5/2023 Social Media Strategist @ The Hyacinth Group
– Developed data-driven content strategies and tracked growth metrics
– Created and planned 3 months of social content resulting in 8% engagement rate and 15% audience increase
– Established tone of voice for client start-up brands- 8/2020-9/2021 Social Media Intern @ KiwiCo Inc
– Planned social posts for all channels while aligning content to support overarching brand campaign calendar and platform optimization
– Reported social analytics weekly and quarterly
– Increased Pinterest monthly viewership by 700% YoY
– Developed a micro-influencer community that supported the success of multiple e-commerce marketing programs including referrals and UGC
– Maintained a follower growth of 1k WoW on Instagram
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