Digital Marketing Specialist
- Location
- Canada
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Links
- —
- Language skills
- English
- Available for Hire
- Yes
About me
I am a social media marketing specialist with firsthand experience in developing and executing comprehensive marketing strategies to drive brand awareness, drive traffic, and generate leads/sales. Throughout my career, I have demonstrated my ability to conduct market research to identify trends, demographics, and customer insights to inform marketing strategies and tactics. I have managed and optimized multiple digital marketing channels. Such as email, social media, SEO, PPC, and affiliate marketing, to drive engagement and conversions. As a manager in a small team, I have developed compelling content, including blog posts, copy, images, and videos, to educate and engage target audiences.
Professional area
Education
- Sept 2015/ May 2021 Bachelor of Business Administration @ Capilano University
Cumulative GPA: 3.3/4.0
Experience
- July 2022/ May 2023 Marketing Manager @ Emberley Fireplace
●Lead the redevelopment of our brand’s identity and created brand guidelines for management to ensure consistency across all marketing channels. Leading to a 5% decrease in bounce rate and a 1540% in post engagement
● Managed a team of five using HubSpot and Notion
● Lead the development and execution of all digital marketing campaigns and content creation. Successfully expanded brand awareness by 32% and improved lead conversions by 2.3%.
● Created original and engaging photo, video, and blog content with a 1540% increase in post engagement across Instagram and Facebook
● Lead market research from A/B testing. analytic analysis, and customer life cycle antics. Resulting in a 6% reduction in bounce rate on the company website
● Experiences with Google Analytics and Meta Business Suit for business decisions, such as A/B testing, lead generation, conversion tracking, CPC, CPM, and Customer life cycles decisions to improve ROI.
● Managed an annual marketing budget of $10,000.- Aug 2021/July 2022 Marketing and Sales Rep/ Personal Trainer @ GoogLife Fitness
● Developed and executed digital marketing strategies video campaigns resulting in an increase of brand awareness by 19%, generate 30-50 new leads per month, and drive an average conversion rate of 7%.
● Create compelling content, including social media posts, blog articles, videos, and email newsletters with an average weekly viewership of 1200.
● Conduct market including in person survey and demographic research to identify target audiences, customer needs, and competitive landscape to inform marketing tactics and messaging.
● Collaborate with teams to cross-promote services and create social media content.
● Design and lead fitness classes, group training, and one-on-one personal training.
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