Marketing Manager

Rate, USD
Not specified
Work schedule
Contract, Full Time,
Language skills
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About me

I have a bachelor’s degree in Mass Communications and have spent nearly 7 years working in corporate marketing and communications. During that time, I helped create and implement strategic marketing campaigns including demand-generating email marketing. I worked daily with cross-functional teams including hand-in-hand with the Sales organization to ensure their sales propositions were effectively conveyed.

Professional area


Sept. 2011 - May 2013 Mass Communications @ Rochester College


May 2017 - Present Marketing Manager & Strategic Real Estate Advisor @ Willie J. Properties LLC

Award-winning and SaaS-driven real estate agent with a proven track record of success in developing and executing marketing campaigns that generate leads, increase sales and build brand awareness. Expertise in project management, social media marketing, email marketing, and website development. Recognized as a Top Producer by Real Producers Magazine and received numerous awards from Re/Max. Serving clients in metro Detroit and greater Atlanta areas.

Using SaaS technologies and CRMs to manage a business in multiple states and build a team of producing agents.

Sept. 2015 - Sept. 2017 Marketing and Brand Manager @ Crain Communications | Autoweek

Served as Project Manager for B2B and B2C marketing initiatives. Those included creating and delivering marketing materials, events management, sales support, support for subscriber programs, and maintaining brand identity consistency.

– Created all marketing and branding for the publication and coordination and implementation across all verticals of Autoweek while project managing the process from start to finish.
– Managed sales pipeline utilizing and supported Autoweek Sales Team in the pre-sales process.
– Created project scope and timelines for marketing projects and utilized project management tools including Microsoft Project and Trello to maintain timelines and accuracy of the projects.
– Developed an effective and realistic engaging social media content marketing strategy to deploy key initiatives and helped to expand growth significantly YoY.
– Supported key marketing and consumer events to maintain sponsor and consumer relationships while managing overall messaging support.
– Managed a decreasing marketing budget but continued to generate revenue through exclusive consumer events and partnership campaigns.
– Worked closely with in-house creative team and vendors as well as software engineering teams for digital marketing initiatives
– Managed email marketing campaigns to consumers and subscribers utilizing A/B testing for best performance

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