Product Marketing Manager

Rate, USD
Not specified
Work schedule
Full Time, Contract,
Language skills
English
Available for Hire
Yes
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About me

10+ years of product marketing program manager experience developing and executing successful marketing campaigns for complex projects that drive results. Proven ability to lead and manage cross-functional teams in a fast-paced environment to deliver successful marketing campaigns that support the brand and reputation. Currently pursuing a Salesforce Administrator certification.


Professional area



Education

Sept. 2011 - May 2013 Mass Communications @ Rochester College

Experience

May 2017 - Present REAL ESTATE ADVISOR, MARKETING MANAGER @ Willie J. Properties LLC

● Project managed real estate rehab projects by developing a scope of work, estimates, and project
milestones for the projects and using project management tools to ensure projects were on budget
and within scope.
● Created and executed a comprehensive demand generation content strategy, including social media
and digital marketing campaigns that generate approximately $2 Million in real estate transactions
per year.
● Successfully managed marketing campaigns for clients, utilizing tailored strategies to drive
community engagement and effectively reach the target audience.
● Closed almost $10 Million in real estate transactions annually through effective negotiations and
sustaining client relationships while demonstrating strong problem-solving and analytical skills.
● Mentored and managed new real estate agents to help them achieve their business goals by
providing a collaborative work environment and training.
● Providing real estate insights and market research to local and national media outlets, publications,
and podcasts through public relations efforts.
Using SaaS technologies and CRMs to manage a business in multiple states and build a team of producing agents.

Sept. 2015 - Sept. 2017 Marketing and Brand Manager @ Crain Communications | Autoweek

Served as Project Manager for B2B and B2C marketing initiatives. Those included creating and delivering marketing materials, events management, sales support, support for subscriber programs, and maintaining brand identity consistency.

– Created all marketing and branding for the publication and coordination and implementation across all verticals of Autoweek while project managing the process from start to finish.
– Managed sales pipeline utilizing Salesforce.com and supported Autoweek Sales Team in the pre-sales process.
– Created project scope and timelines for marketing projects and utilized project management tools including Microsoft Project and Trello to maintain timelines and accuracy of the projects.
– Developed an effective and realistic engaging social media content marketing strategy to deploy key initiatives and helped to expand growth significantly YoY.
– Supported key marketing and consumer events to maintain sponsor and consumer relationships while managing overall messaging support.
– Managed a decreasing marketing budget but continued to generate revenue through exclusive consumer events and partnership campaigns.
– Worked closely with in-house creative team and vendors as well as software engineering teams for digital marketing initiatives
– Managed email marketing campaigns to consumers and subscribers utilizing A/B testing for best performance

June 2018 - December 2019 PRODUCT MARKETING MANAGER @ EEI Global

● Lead experiential marketing programs for Buick/GMC at high-profile college football events for
Michigan State University.
● Effectively communicate product features and benefits to customers, increasing brand awareness
and generating leads.
● Brand marketing lead for events, ensuring flawless execution of campaigns and adherence to brand
guidelines.
● Collaborated with cross-functional teams at local Buick/GMC dealerships to deliver leads and
increase customer engagement.
● Managed experiential marketing initiatives for RAM Trucks commercial sales at special events,
including the Reebok CrossFit Games and various commercial industry trade shows, and provided status reports to all stakeholders.
● Collaborated with local RAM Truck dealerships to deliver leads and increase customer engagement through B2B efforts.


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