Director of Marketing, Demand Generation Manager
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
I am a digital marketing expert with nine years of inbound lead and demand generation experience, including digital advertising, content management, and marketing analytics for B2B SaaS companies. Coming from a non-traditional background as a historian & academic, I understand that how you communicate your company’s story is vital to marketing success. With enthusiasm for learning, a data-informed strategy, and a story to tell, I’m able to deliver results in fast-paced environments that meet or exceed business goals.
Professional area
Education
- Aug 2015 - Aug 2016 MA @ UCL
- Aug 2012 - Aug 2013 MSt @ Oxford University
- Jan 2009 - May 2012 BA @ University of Minnesota
Experience
- Sept 2022 - July 2023 Director of Marketing @ SkillCycle
Developed & executed GTM strategy while managing Marketing & BDR teams that resulted in a 14x increase in discovery meetings
● Established new SEO, content, and ad campaign strategy that resulted in a 6x increase in website conversions between Jan-June 2023
● Increased MQLs 5x between Jan 2023 – June 2023 with successful launch of company rebrand in Jan 2023, including new point-solution GTM strategy, content-driven campaigns, brand guidelines, and social media strategy- Oct 2020 - Sept 2022 Digital Marketing Executive @ Lineup Systems
Executed a content & demand generation strategy that resulted in a 56% increase in discovery calls globally over 12 months
● Established new SEO strategy for website to increase organic search performance, resulting in 47.8% increase from previous year
● Managed PPC campaigns across Google & LinkedIn, resulting in a 1.5x increase in engagement with Google Ads and a 20x increase in engagement on LinkedIn
● Project managed the launch of new website in March 2022 to increase MQLs by 50%- Jul 2020 - Feb 2021 Social Media & Digital Marketing Coordinator @ Hoplite Collective
Developed social media strategy that resulted in a 60% follower count increase
● Established clear objectives to increase brand awareness for new business including content creation, design direction, and website SEO strategy
● Developed social media strategy to establish online presence; Increased follower count & interactions by 60%
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