Marketing Program Manager

• Assisted in organizing, implementing, and overseeing marketing initiatives by aiding in project coordination, communicating with stakeholders, and tracking progress, ensuring the achievement of set timelines and objectives.
• Spearheaded the development and upkeep of team marketing collateral, ensuring consistent and engaging promotional materials.
• Orchestrated seamless collaboration with stakeholders to deliver targeted product-focused social content, bolstering agent and internal engagement.
• Employed analytical prowess to discern actionable insights from data analysis, driving ongoing enhancements for program efficacy.
• Skillfully oversaw and improved content on an internal social media platform, increasing engagement via a weekly email campaign to a subscriber audience of 5,000 individuals.
• Demonstrated adept cross-functional partnership, facilitating successful program launches and agent-focused tool promotions across diverse departments.
• Enriched agent proficiency by creating and delivering instructive video training sessions on social media tools and best practices.
• Elevated agent expertise by co-leading virtual training sessions on social video best practices, achieving an impressive 40% attendance rate.
• Revamped a transactional email marketing journey within Salesforce Marketing Cloud Journey Builder, optimizing pilot program communication flow.

• Assisted with implementing marketing campaigns and initiatives, collaborated with cross-functional teams, and contributed to developing promotional materials to enhance brand visibility and engagement.
• Developed compelling content that raised agent awareness of new marketing programs (Including social media copy and creative, and emails within Salesforce Marketing Cloud.
• Analyzed projects to gauge impact and uncover opportunities to finetune our offerings.
• Collaborated with internal stakeholders on projects to improve the overall experience of agency partners.
• Helped create and manage new marketing collateral for our programs.
• Assisted in the direction and production of promotional and testimonial videos.

• Crafted and disseminated targeted communication materials, coordinated marketing campaigns, and ensured consistent messaging across various channels to effectively convey the company’s value proposition and engage key stakeholders.
• Developed and implemented membership and event marketing and communications for ten clients (e.g., email, web, and print).
• Identified improvement areas across all client websites and communications; implemented quality control measures and improvements annually.
• Managed new client website transitions and existing client website redesigns.
• Collaborated with other departments to successfully execute projects.
• Maintained event database components of client websites, including registration forms, surveys, etc.

• Created compelling and informative content that resonates with the target audience while adhering to brand guidelines and optimizing content for search engines, ultimately driving engagement and expanding the company’s online presence.
• Researched and published over 100 auto insurance rates pages.
• Curated and published informational articles and blog posts to drive site SEO rankings.