Dynamic, motivated marketing professional with 10+ years of success in maintaining client relationships, project management, client-facing and internal trainings, and producing print, digital, and social media content. With a degree in journalism, exceptional communication skills, and a background in deadline-driven corporate environments, I can confidently navigate complex projects while maintaining a strong attention to detail.
Journalism Major, French Minor
• Exceeded KPIs with a 105% increase in overall social media traffic and 444% average increase in overall social media engagement leading to 200% increase in new MQLs
• Developed content, branding, voice, and overall messaging for C-Suite members resulting in 55% increased engagement across social media platforms
• Developed targeted blog content and ghostwrote for C-Suite including industry expertise, and event recaps
• SEO optimization leading to 30% increase in blog traffic in just 6 months
• Researched new business opportunities via PR opps, live events & public speaking
• Developed, built, delivered GTM plan for new product launches, resulting in immediate ROI
• Decreased marketing spending by 35%, identifying more efficient processes to deliver better results
• Content development, copywriting, and graphic design for daily social media posts and created monthly print ads running in industry magazines
• Behind-the-scenes filming and promotion for TV placements (Househunters & ADTV)
• Developed branding, voice, and overall messaging for professional accounts
• Strategized to increase engagement and organically grow following by 198%
• Built branding, voice, and grew following by 155% on social media
• Planned and successfully executed 50+ events and sponsorships including managing budget, marketing collateral, venue coordination, and measuring final ROI
• Created content for weekly newsletters, print ads, presentations, video scripts, & more
• Edited videos to increase engagement an average of 50%+ on Instagram & Tiktok
• Business development to expand market share by 28% and maintain existing relationships with referral partners including realtors, financial advisors, and clients
• Project managed daily tasks requiring 24-hour turnaround and executed print & digital marketing campaigns for 12 top producers
• Curated media plans including PR pitches, strategic ad placements, analytics reporting, and upselling companywide marketing tools
• Vetted marketing, PR & advertising opportunities among new and existing vendors
• Project managed between top producing clients & marketing/design team to execute 125+ weekly custom marketing campaigns, branding, logos, ads, & print collateral
• Developed a training program for new hires and remedial information for seasoned agents including PowerPoint presentations and consultation to over 2,000 agents at 28+ offices and training for 8+ permanent internal staff members
• Produced monthly newsletter on product launches, announcements, and faqs
• Recognition for most projects closed & consistent 100% feedback rating
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
