Senior Account Executive
About Me
As an accomplished Senior Sales Executive for international media companies, I offer over a decade of successfully building books of business, brand strategizing, cultivating relationships and leveraging data to optimize integrated media campaign outcomes in an ever evolving media environment.
My style is to work as a highly prepared, consultative ally to my clients that evolves our interaction from sales to one of strategic business partners - mutual stakeholders in each other's success.
Skills
Communication SkillsAnalytical SkillsData AnalysisSalesBusiness DevelopmentAccount ManagementRelationship BuildingLead GenerationMarket ResearchForecastingClient Relationship ManagementEmail MarketingDetail OrientedCampaign ManagementContract NegotiationDatabase ManagementB2BBusiness StrategyAdvertisingInside SalesBrand StrategyB2CActive Listening
Experience
Responsible for building first US books of business for 2nd largest global video destination site. Sales efforts include structuring and executing marketing & sales strategies for direct and programmatic integrated media campaigns, ideating revenue streams, brand development, winning new advertising partnerships.
Digital forward publishing organization with 35+ brands serving 348 million monthly active users. Grew national account budgets by pursuing new business and fostering long term relationships. Consulted clients to identify opportunities; drafted proposals; and managed delivery of integrated campaigns. Represented a strategic voice for sales efforts internally to continually expand & adapt marketing & product initiatives.
Revenue responsible for combination of the top 4 art & culture publishers in the U.S. Exceeded sales goals through aggressive pursuit of business through networking, prospecting and cold-calling. Managed and fostered relationships through constant contact, frequent visits and strategic marketing plans. Launched new initiatives based on research and client outreach. Scheduled, monitored, and analyzed all campaign performances.
Education
BA
BA in Design. Dean's List.
Portfolio not available.