Brand Manager

- Developed and executed brand marketing strategies through the establishment of KPIs, resulting in increased YoY social engagement by 12% and social impressions by 58%.
- Managed internal teams and external agencies to execute successful coverage, creative, and campaigns, increasing YoY referral traffic by 4%.
- Crafted GTM strategies, with compelling positioning, copy, and creative aimed to effectively communicate brand messaging for social channels, PR efforts, events, and influencer campaigns.
- Conducted thorough market research and competitive analysis to identify key trends and insights.
- Optimized paid media campaigns through creative analysis.
- Identified, engaged, and nurtured relationships with key influencers and creators, increasing potential reach by 2.2x from Feb ‘23 - May ‘23.
- Developed efficient workflows and processes for cross-functional communication and collaboration.
- Established, tracked, and projected budgets for social, influencer, and PR campaigns using insights from both historical and present performance data.
- Generated performance metric reports, conducted analysis, and provided recommendations to drive continuous improvement, increasing YoY revenue from organic channels by 7%.

- Managed social media strategies and brand direction for 30-50 small businesses within service and lifestyle industries, maintaining a 97% MoM client retention rate.
- Developed and maintained comprehensive brand guidelines to ensure consistent and cohesive brand representation across all marketing efforts.
- Led a team of 8 social media managers, overseeing their management of 30-50 clients each, contributing to an average monthly company revenue of $382.5K.
- Facilitated dynamic communication in fast-paced environments, fostering collaboration among marketing teams, clients, and stakeholders for streamlined client and social team management.
- Utilized marketing analytics to assess data and proactively propose strategic adjustments, enhancing organic and paid social campaign performance optimization.
- Implemented paid social campaigns for full-funnel marketing initiatives, yielding heightened impressions, increased website traffic, and enhanced revenue and/or lead generation.
- Collaborated with director-level leadership to design processes, commission structures, and objectives for a social media department comprising over 40 employees.
- Nurtured team members' professional advancement and development, fostering a culture of ongoing learning and growth.

- Curated creative concepts to develop and execute a well-optimized content calendar.
- Cultivated digital and on-campus community expansion through strategic brand marketing initiatives.
- Fostered inclusivity and diversity by effectively showcasing campus organizations.
- Established an effective reporting framework for organic social metrics, contributing to ongoing campaign refinement.
- Produced captivating content, through photography, video production, and compelling copywriting, to engage and inspire defined demographics.

Colorado State University logo
Colorado State UniversityColorado State University
Bachelor's Degree, Communication, Journalism, and Related ProgramsBachelor's Degree, Communication, Journalism, and Related Programs
2015 - 20182015 - 2018
Activities and societies: ASCSU, Alpha Delta Chi, Peace Corps Ambassador, Lory Student Center Marketing, PRSSAActivities and societies: ASCSU, Alpha Delta Chi, Peace Corps Ambassador, Lory Student Center Marketing, PRSSA
After transferring to Colorado State University I quickly got involved within several organizations to strengthen my leadership, problem solving, and public speaking skills. I enjoyed serving on community-focused committees, planning campus events, and running social media campaigns.

My studies focused on journalism and international development. My favorite courses included Sociology and Media, Publicity, and Business Ethics.