Brand Manager

– Developed and executed brand marketing strategies through the establishment of KPIs, resulting in increased YoY social engagement by 12% and social impressions by 58%.
– Managed internal teams and external agencies to execute successful coverage, creative, and campaigns, increasing YoY referral traffic by 4%.
– Crafted GTM strategies, with compelling positioning, copy, and creative aimed to effectively communicate brand messaging for social channels, PR efforts, events, and influencer campaigns.
– Conducted thorough market research and competitive analysis to identify key trends and insights.
– Optimized paid media campaigns through creative analysis.
– Identified, engaged, and nurtured relationships with key influencers and creators, increasing potential reach by 2.2x from Feb ‘23 – May ‘23.
– Developed efficient workflows and processes for cross-functional communication and collaboration.
– Established, tracked, and projected budgets for social, influencer, and PR campaigns using insights from both historical and present performance data.
– Generated performance metric reports, conducted analysis, and provided recommendations to drive continuous improvement, increasing YoY revenue from organic channels by 7%.

– Managed social media strategies and brand direction for 30-50 small businesses within service and lifestyle industries, maintaining a 97% MoM client retention rate.
– Developed and maintained comprehensive brand guidelines to ensure consistent and cohesive brand representation across all marketing efforts.
– Led a team of 8 social media managers, overseeing their management of 30-50 clients each, contributing to an average monthly company revenue of $382.5K.
– Facilitated dynamic communication in fast-paced environments, fostering collaboration among marketing teams, clients, and stakeholders for streamlined client and social team management.
– Utilized marketing analytics to assess data and proactively propose strategic adjustments, enhancing organic and paid social campaign performance optimization.
– Implemented paid social campaigns for full-funnel marketing initiatives, yielding heightened impressions, increased website traffic, and enhanced revenue and/or lead generation.
– Collaborated with director-level leadership to design processes, commission structures, and objectives for a social media department comprising over 40 employees.
– Nurtured team members’ professional advancement and development, fostering a culture of ongoing learning and growth.

– Curated creative concepts to develop and execute a well-optimized content calendar.
– Cultivated digital and on-campus community expansion through strategic brand marketing initiatives.
– Fostered inclusivity and diversity by effectively showcasing campus organizations.
– Established an effective reporting framework for organic social metrics, contributing to ongoing campaign refinement.
– Produced captivating content, through photography, video production, and compelling copywriting, to engage and inspire defined demographics.