Marketing Specialist

Rate, USD
$36 / hour
Work schedule
Full Time,
Language skills
English
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About me

A versatile and results-oriented marketing professional with a diverse record of experience in digital marketing campaigns, graphic design, advertising, social media marketing, digital production, branding and identity, stationery and package design, SEO, data analysis, market information monitoring, and event presentations. Leverages excellent communication, organizational, and collaboration skills to work across functions and organizational levels and effectively manage multiple simultaneous projects and priorities. An innovative and resourceful problem solver who develops and implements campaigns and strategies to drive business results.


Professional area



Education

2008/2010 AS - Digital Media @ Seminole State College
2010/2012 BFA -Digital Media @ UCF

Experience

2022/2023 Marketing Specialist @ JLL (Contract)

Created and oversaw production of documents, presentations, proposals, flyers, digital marketing, and other related efforts as directed by members of team.

Aided with development and creation of deliverables, new business initiatives, and strategies consistent with JLL brand standards.

Digital Marketing Platforms (CoStar, LoopNet, JLL Website, etc.).

Served as primary contact point for brokerage/advisory professional for development and creation of internal and external marketing deliverables.

Coordinated with local and national marketing professionals in planning, coordination, and participation as needed for industry functions or client events.

Built internal file sharing and cloud-based storage for brokerage/advisory team and marketing team.

Aided in onboarding of brokers as well as some property transition and disposition tasks.

Oversaw and interfaced with internal partners in operations of office systems, equipment, and procedures. Performed administrative functions that supported sales team.

2017/2022 Marketing Specialist @ NAI Realvest

NAI Realvest logo
Marketing SpecialistMarketing Specialist
NAI Realvest · Full-timeNAI Realvest · Full-time
May 2017 – Jun 2022 · 5 yrs 2 mosMay 2017 – Jun 2022 · 5 yrs 2 mos
Maitland, Florida, United StatesMaitland, Florida, United States
Monitored sources of industry-related market information to execute marketing plans, specific goals, objectives, and strategies. Assisted in development of presentation strategy, structure, style, and production of visual information.

Created and executed engaging email blast marketing campaigns.
-Average Open Rate: 22.17%
-Average Click Rate: 2.34%
-Hard Bounce: 0.38%
-Soft Bounce: 0.49%
-Unsubscribes: 0.14%

Created development, production, distribution, and maintenance of marketing information and promotional materials.

Assisted brokers with various materials/presentations for industry events.

Assisted in developing and maintaining internal communications program to facilitate information sharing within Central Florida.Monitored sources of industry-related market information to execute marketing plans, specific goals, objectives, and strategies. Assisted in development of presentation strategy, structure, style, and production of visual information. Created and executed engaging email blast marketing campaigns. -Average Open Rate: 22.17% -Average Click Rate: 2.34% -Hard Bounce: 0.38% -Soft Bounce: 0.49% -Unsubscribes: 0.14% Created development, production, distribution, and maintenance of marketing information and promotional materials. Assisted brokers with various materials/presentations for industry events. Assisted in developing and maintaining internal communications program to facilitate information sharing within Central Florida.
Skills: Business-to-Business (B2B) · B2B Marketing · Buildout · Email Marketing · Strategic Communications · Drone Videography · Drone Photography · Graphic Design

2016/2017 Marketing Assistant @ Bioplus Specialty Pharmacy ( Contract)

BioPlus Specialty Pharmacy logo
Marketing AssistantMarketing Assistant
BioPlus Specialty PharmacyBioPlus Specialty Pharmacy
Oct 2016 – Mar 2017 · 6 mosOct 2016 – Mar 2017 · 6 mos
Orlando, Florida AreaOrlando, Florida Area
Increased SEO ranking by using long-tail keywords, metadata, and alt tags in-site content. Created and designed highly effective inbound campaigns in HubSpot for marketing. Reviewed and compiled data from Salesforce for target market outreach for email and fax blast campaigns. Organized, priced, ordered, designed, and created mockups for marketing materials and promotional items.

Coordinated with outbound sales team for ordering supplies, promotional items, and displays for events.
Set up displays and assisted sales teams at local trade shows and events.Increased SEO ranking by using long-tail keywords, metadata, and alt tags in-site content. Created and designed highly effective inbound campaigns in HubSpot for marketing. Reviewed and compiled data from Salesforce for target market outreach for email and fax blast campaigns. Organized, priced, ordered, designed, and created mockups for marketing materials and promotional items. Coordinated with outbound sales team for ordering supplies, promotional items, and displays for events. Set up displays and assisted sales teams at local trade shows and events.
Skills: Inbound Marketing · Adobe Creative Suite · Search Engine Optimization (SEO)

2016/2016 Graphic Designer @ Rogan Marketing (Contract)

Executed custom multi-platform marketing solutions across various industries (agency and client direct) for clients such as Koenig Spray Polish, EZdetailer, The Orlando Law Group, Girl Scouts of Citrus County, and My Supplies, bringing strategic solutions to life.

Led creative brainstorming and strategy sessions with internal and external clients, encompassing innovative and unrestricted thinking to drive sales with repeat big ideas.

Created sales materials (case studies, sizzles, and custom packages) and PowerPoint presentations for pitches to increase revenue. Organized client meetings to present digital opportunities.

Conducted efficient project management to consistently provide proposals on deadline.
Created and aided in graphic design of ads and marketing collateral for internal and external use by brands.

Used A/B testing to discover which variables in each campaign produced most effective results.Executed custom multi-platform marketing solutions across various industries (agency and client direct) for clients such as Koenig Spray Polish, EZdetailer, The Orlando Law Group, Girl Scouts of Citrus County, and My Supplies, bringing strategic solutions to life. Led creative brainstorming and strategy sessions with internal and external clients, encompassing innovative and unrestricted thinking to drive sales with repeat big ideas. Created sales materials (case studies, sizzles, and custom packages) and PowerPoint presentations for pitches to increase revenue. Organized client meetings to present digital opportunities. Conducted efficient project management to consistently provide proposals on deadline. Created and aided in graphic design of ads and marketing collateral for internal and external use by brands. Used A/B testing to discover which variables in each campaign produced most effective results.
Skills: Facebook Marketing · A/B Testing · Search Engine Marketing (SEM) · Graphic Design

2006/Present Graphic Designer @ Freelance

Graphic Design for Offset Print and Large Format Production • Branding and Identity • Advertisements • Stationary Packages • Marketing Campaigns both Social Media and Print • Front End Web Design • Adobe Creative Suite • Mac & PC Platforms • Typography • Illustration • Photo Editing


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