As a strategic Marketing Manager, I am driven by data, creativity, and innovation. I leverage these elements to amplify conversions, enhance our web presence, and build meaningful relationships with both customers and B2B leads. With a firm belief that our customers are more than just data points, my background in Consumer Psychology is key in crafting distinctive, effective strategies that resonate on a human level!
Activities and societies: UGA CHAARG, Society of Entrepreneurs
Graduated with Magna Cum Laude
Dean’s List, Presidential Scholar
Successfully executed a comprehensive digital content marketing strategy
that boosted revenue by 37% YoY.
Increased click-through-to-paid conversion by 638% YoY by engineering a
marketing plan that utilized the data effectively, optimizing efficiency.
Curated strategic and creative email campaigns that drove sales 568%.
Utilized search engine optimization and blogs to drive website traffic by
Developed and executed a targeted B2B strategy for a spa show follow-up
plan, engaging leads, increasing lead conversion, and fostering meaningful
connections with potential clients in the professional spa market sector.
Challenged the status quo with out-of-the-box ideas that drove innovation.
By leveraging customer feedback, I generated a winning concept for a
monthly subscription that has become one of our best-selling products.
Spearheaded social media management across diverse platforms, increasing
post interactions 733+% in the first 6 months.
Boosted social media engagement by 50%.
Learned Canva, Hootsuite, Eventbrite, Zoom, GoogleAds, and ActiveCampaign
through self-directed learning.
Drove sales of “Expand, Grow, Thrive” and promoted adoption of the LASSO
model and brand expansion course.
Recipient of prestigious consumer behavior research grant.
Contributed to consumer psychology literature review, idea development,
experimental design, data collection/analysis, and research communication.
Emphasis on diversity and representation in marketing.