Creative, hands-on professional with expertise in graphic design, art direction, and project management; that leverages excellent communication, interpersonal, and client management skills to produce outstanding visual products.
• Collected and organized NHL branding digital assets for the company wide protection of intellectual property owned by the New York Islanders.
• Created a wide array of creative materials including branded event logos, environmental graphic designs, event signage, print collateral, retail pop/banners/graphics, digital assets; including web banners/skins, social media units, e-mails, and other digital marketing and communication deliverables.
• Effectively communicated with vendors and internal departments to reach the best quality and cost-effective solution for each design project.
• Prepared strategies and proposed concepts for client approval for the following companies in non-profit and corporate industries. Including but not limited to: Boys & Girls Clubs of Central Florida, Earthtronix Worldwide/Minerals Studio, MJS Publishing Group, Kaizen Studio Productions, Kii Media Group, BalaChandra Belly Dance, CooYah, Inc., and New York Islanders/NHL.
• Responsible for clients’ collateral needs such as business cards, letterheads, envelopes, masters/shells, announcements, fold-over cards, door hangers, rubber stamps, dater stamps, and advertising services.
• Developed the internet design templates that assisted clients with the “traditional to digital” conversion process thus increasing production.
Created design elements and products for the following featured campaigns and conceptual projects:
• The Hopkins Story – HBO Special: Designed promotional posters and postcards for symposium talks.
• Metropolitan Museum of Art: Developed promotional material (posters, postcards, and web banners) for Past, Present, and Future symposium and tour.
• Vital Signs: Created logo for vital reading and mood tone merchandise and displays.
• Prescription Drug Campaign – Ad Council: Created a marketing campaign and booklet material for promotional items.
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