a highly experienced & dedicated photographer & creative director with experience in social media strategy, media marketing, & creative content.
clients include: Members of the New England Patriots, PUMA, Kaytranada, Big Boi & The Dungeon Family, Saweetie, OPSZN Productions, KULTURED MISFITS CLOTHING, Offset (formally of The Migos), The Creative Loafing, True Urban Culture Magazine, REVOLT Media
β’ completed 20 high professional projects, developing my own signature style and aesthetic in the process; retained client through my unique approach to portrait photography & creative direction
β’ engagement on my photography averages over 150 likes, with my shares averaging 10 each post and saved images averaging at least 5 per post (via Instagram)
β’ proficient in Adobe Creative Suite programs (Lightroom, Photoshop, InDesign), with an advanced knowledge of lighting, editing, & retouching; student & mentee of award-winning photographer Christina Price Washington
β’ experience in campaign work for major companies & clients; spent 6 months with Super Bowl winner Trent Brown (New England Patriots) in 2022, achieving a 45% increase in his overall engagement & shares last season – led to opportunities to collaborate with other memebrs of the organization
β’ partnered with 3 different studio spaces to promote various services, promotions, & events; one of which resulted from me being a studio supervisor for Agenda Studios
β’ a 15% increase in positive client reviews through montoring shoots, providing exceptional customer service & managing two spaces for photoshoots/videoshoots (a Rolling Stone interview with Ludacris and Gunna in 2021 being the biggest project); ultimately led to returning clientele
β’ participated in 5 different events for HOUS11 in collaboration with multiple media outlets for showcases of upcoming artists in the Atlanta area; was entrusted as a studio ambassador, created a personalized promo codes, curated playlists & shot exclusive content used to advertise the studio
β’ increased bookings for HOUS11 by 10% over a three month span, along with an rise in instagram followers (30% over two years)
β’ co-directed & starred in two campaigns for KULTURED MISFITS Apparel, which contributed to a 15% revenue increase on the advertised items
β’ intermediate knowledge of Hootsuite, Mailchimp, Canva, & Adobe Creative Suite (InDesign, Express, & Photoshop)
β’ advanced web development experience (Wix, Squarespace, WordPress)
β’ managed different social media accounts for clubs, teams, and organizations; established the foundation for my campaign and brand strategy experience
β’ successfully upstarted the social media presence of the menβs lacrosse team through a self-run social media campaign: scheduled posts of documenting the season, tied to a 2 part mini documentary posted to YouTube; resulted in 400+ followers by end of season, a 20% increase in home game attendance, & 5% increase in recruitment success
β’ while working in Student Engagement, my idea for interactive content & community oriented media (community playlists, interviews with students & staff, prize giveaways) led to in-person event attendance increasing upwards of 30% before the pandemic
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