Business Analyst

* Analyze and optimize existing marketing and sales processes by conducting discovery interviews with end-users.

* Develop reporting systems with data visualization tools such as Power BI and Looker Studio for sales and marketing teams.

* Collaborate with business and IT teams to design and build solutions for sales teams to manage data from distributor and reseller partners.

* Design test cases and conduct UATs with end-users to verify deliveries.

* Provide post-go-live training sessions and support to end-users.

* Planned and executed email marketing programs with HQ and European marketing teams to reach, segment, and nurture prospects with automation in HubSpot and Salesforce Account Engagement.

* Optimized processes of lead capture and passing MQLs to sales teams located in different countries with tools like Salesforce Account Engagement.

* Provided marketing analytic insights to executive and sales teams with tools such as Google Analytics, Piwik.Pro and Looker Studio.

* Collaborated with front-end developers to improve the online experience for lead capture.