Sr. Product Marketing Manager

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08/21 to present Sr. Product Marketing Manager @ Rocket Mortgage

Senior Product Marketer specialized in driving Go-to-Market (GTM) strategies and leading high-stakes product launches for Rocket Mortgage’s Partnership and Mortgage Broker channels, which constitute a significant 40% of the company’s total revenue. Skilled in harnessing market insights and competitive intelligence, shaping data-driven quarterly strategies in a sector overseeing more than $100B in annual closed loans. A strong advocate for product marketing best practices, current focus includes the cultivation of a comprehensive sales enablement library to bolster the alignment and effectiveness of cross-functional teams.
• Executed comprehensive GTM strategies and product launch plans, leveraging core competencies in strategic planning and cross-functional leadership to drive the partnership mortgage channel (B2B2C).
• Utilized market and competitive intelligence to inform and develop quarterly strategies, integrating sales enablement and positioning tactics, which directly influenced and supported sales and marketing teams.
• Championed the establishment of Product Marketing best practices, deploying innovative solutions that included the creation of key cross-functional processes, templates, and comprehensive documentation to streamline operations and foster team alignment.
• Developed an extensive sales enablement library, employing expertise in resource creation and strategic communication, encompassing pitch decks, on-pagers, case studies, and implementation guides that significantly enhanced business partner capabilities.
• Crafted rigorous marketing criteria for new Partnerships MSAs, drawing on a solid foundation in competitive analysis and market responsiveness to ensure alignment with strategic goals and market position.