Email Marketing Manager

Remote from: 🇺🇸 USA
Annual salary, USD: 90,000 - 105,000
Job function: Marketing & Sales
Job type: Full Time,
Job posted: 20 Apr 2024
Apply before: 20 May 2024
Industry: Marketing & Advertising

Scorpion is the leading provider of technology and services helping local businesses thrive.

Marketing & Advertising
2001

Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.

About the Role

As the Email Marketing Manager, you’ll be responsible for supporting Scorpion’s email marketing efforts designed to attract and retain Scorpion clients. You will report to the Director of Demand Gen and will collaborate with all departments within the Corporate Marketing department to bring our email marketing campaigns to life. You’ll also be responsible for building out our B2B email marketing strategies.

What your success will look like

Own our B2B email marketing strategies designed to attract and retain Scorpion clients. development to ensure they drive qualified leads across all devices.
Build and execute our prospect, customer, and client email campaigns, incorporating rigorous quality assurance and meticulous attention to detail.
Design email marketing campaigns based on audience analysis.
Use email segmentation to send curated content to specific audiences.
Ensure email formatting, spelling and send times are accurate to industry best practices.
Create email databases to store contacts and conduct customer lead analysis.
Edit email templates for desktop and mobile use.
Set up automated email sequences and schedules.
Track conversion rates and related revenue from campaigns.
Oversee the development and maintenance of our email and landing page HTML templates in Marketo.

Who you are and what you bring

3-5 years of experience leveraging Marketo or a similar tool.
3-4 years of experience leading nurture strategies and cultivating customer relationships.
2+ years of experience in B2B Marketing.
Bachelor’s degree in marketing, journalism, information technology, related field or equivalent of work experience. .
Familiarity with working on highly matrixed teams.
Experience with Marketo is a plus.
Strong communication skills and the ability to set goals.
Strong problem-solving skills are required.
Project Management skills are required.
Experience with HTML, CSS, and content management systems.
Expertise with web and user analytics tools.

Our Scorpion Values

Winning Mindset: When our clients win, we win.
Genuine Care: We only succeed when we are truly invested in our clients and each other.
Unmatched Results: We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement: We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Our Benefits

We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy — today and tomorrow.
100% employer-paid medical, dental, and vision insurance
Flexible paid time off, so you can rest, relax and recharge away from work
Employee equity program
Paid parental leave
Paid cell phone and service
Remote office allowance
Professional development and development courses
Regular manager check-ins to drive performance and career growth through Lattice
Monthly company all-hands meetings

Compensation

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.
The base salary range is $90,000 – $105,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.

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