Director – Content Marketing & Strategy

As ActiveCampaign’s Director, Content Marketing & Strategy, you’ll manage the team responsible for creating compelling content that attracts new audiences, converts people into customers, and supports the overall customer lifecycle. Your team’s work will include original research that advances ActiveCampaign’s market positioning, content that drives results in organic search, and content that supports acquisition, onboarding, and expansion initiatives.

You’ll join a company with a library of traffic-generating content and an appetite to invest in content strategy and design. Today, the bulk of content-related traffic comes from ActiveCampaign’s blog; but you’ll expand content to move beyond the blog as the primary content channel. This isn’t your typical lead gen, gated content role; you’ll play a role in content that touches the entire customer lifecycle.

What your day could consist of

• Manage the creation of original content of various types (e.g., original research, thought leadership articles, blog posts, long-form assets, videos, website copy etc.)
• Execute big-picture original research projects, launching marquees content with first-party data
• Create and manage an editorial calendar with content targeted at multiple funnel stages
• Work with writers to edit and give feedback on their work
• Aligning content to ActiveCampaign’s annual plan, campaign strategies, and external communication strategies
• Developing compelling content that is personalized to key audiences for ActiveCampaign
• Collaborate with key stakeholders across Marketing, Sales, Customer Success, and Product teams and other team members to produce high-quality content to achieve growth objectives
• Manage external freelancers and agencies to accelerate the pace of shipped work
• Measurement and optimization of content marketing efforts on a regular, ongoing basis

What is needed

• 10+ years of marketing experience, 6+ of which is content marketing and strategy experience, preferably in a high-growth environment.
• Experience with a wide range of content formats produced for both organic and non-organic purposes. You probably have experience with SEO content, editorial content, and multimedia (podcasts/video).
• Excellent writer and even stronger editor. You can take a writer’s work and hone in on exactly the elements that need to change, then deliver that feedback in a way that helps the writer improve their work for next time.
• Love for storytelling and matching content to specific stages of a customer’s purchase process
• Ability to articulate visual needs and brainstorm ideas with photo editors, graphic designers, and video producers to create content with a strong visual impact
• Updating voice and tone guidelines to make sure that ActiveCampaign presents similarly across all of its platforms
• Excellent project management skills, with the ability to create/manage an editorial calendar and report on the results of content marketing
• Experience with Craft CMS, Adobe Analytics, Asana, and other content marketing-related systems is a plus

$166,400 – $228,800 a year

Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.

About ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

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