At Claritev, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple – we strive to bend the cost curve in healthcare for all. Our dedication to service excellence extends to all our stakeholders — internal and external – driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity, and empower each other to illuminate our collective potential. Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward!!!
JOB SUMMARY: The VP, Brand Marketing is responsible for developing and executing the overall global brand strategy to enhance brand equity, drive customer engagement, and support business growth. This executive-level role leads brand positioning, creative direction, brand campaign strategy, and cross-functional marketing initiatives to ensure a consistent and compelling global brand presence, verbally and visually, across all channels.
JOB ROLES AND RESPONSIBILITIES:
1. Leads, plans and directs marketing and communication strategies supporting the Company’s public image and the brand’s verbal and visual identities.
2. Develops and executes branding and positioning strategies that establish the Company as the leader in the industry.
3. Leads brand architecture and ensures consistency across all touchpoints.
4. Oversees and provides leadership for projection of the brand, including marketing mix planning, messaging and editorial by both internal teams and external vendors such as public relations and media agencies.
5. Ensures coordination of marketing messages with internal and external investor relations teams; works with investor relations to support and evolve corporate positioning.
6. Leads and directs the Company’s corporate image; partners with any applicable external agencies in the area of Public Relations.
7. Establishes and oversees adherence to brand guidelines in marketing as well as in operational client- and provider-facing materials such as implementation materials, client/provider support materials, and sales presentation materials; oversees creative direction for the Company’s visual brand.
8. Collaborates with creative, digital, and media teams to deliver impactful messaging.
9. Manages and mentors a team of brand marketers, designers, and strategists.
10. Fosters a culture of creativity, innovation, and performance.
11. Leverages market research and consumer insights to inform brand decisions.
12. Monitors brand health metrics and performance.
13. Select, develop, and evaluate staff to ensure the efficient operation of department.
14. Collaborate, coordinate, and communicate across disciplines and departments.
15. Ensure compliance with HIPAA regulations and requirements.
16. Demonstrate Company’s Core Competencies and values held within.
17. Please note due to the exposure of PHI sensitive data — this role is considered to be a High Risk Role.
18. The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
JOB SCOPE:
The incumbent is a senior member of the management team who interacts independently at all levels of the organization in order to effectively represent their functional unit and participate in/lead initiatives and projects that will contribute to furthering the organization’s mission and goals. This is a key support position to executive and senior leadership, primarily impacting revenue retention and growth, brand image, and the effective coordination of the Marketing and Communications team to achieve outlined business goals. The incumbent has significant impact on departmental budget planning and strategy development as well as departmental financial and operating business plans. This job has the authority to recommend and implement appropriate policies, procedures and controls to assure compliance with applicable contractual provisions, regulations, and legislation. This is a people management job with authority for all Talent actions (hiring, firing, discipline, training, etc.).
Qualifications
JOB REQUIREMENTS (Education, Experience, and Training):
* Bachelor’s Degree in Business Administration, Marketing, Healthcare, or English; or HS Diploma and 20 years’ experience, preferably in a communications and/or marketing role
* Master’s Degree in a related discipline preferred
* Minimum 15 years of experience in marketing and communications, marketing healthcare and/or technology products and services
* Experience with insurance carriers, TPAs, HMOs, and/or MCOs preferred
* Minimum 7 years of experience in a management role
* Proven track record of building and scaling successful brands.
* Leadership, decision-making, account management, presentation, interpersonal, time management, analytical, organizational, communication (verbal, written, and listening), presentation, and negotiating skills
* Ability to build on a corporate culture that reinforces core values and attracts and retains top talent at all levels
* Ability to challenge the organization both up and down the chain of command to meet and exceed customer business and market needs
* Ability to consult with colleagues/experts as needed while insisting upon service excellence from the organization to meet and exceed customer business needs and expectations
* Up to 20% travel
* Required licensures, professional certifications, and/or Board certifications as applicable
* Individual in this position must be able to work in a standard office environment which requires sitting and viewing monitor(s) for extended periods of time, operating standard office equipment such as, but not limited to, a keyboard, copier and telephone
COMPENSATION
The salary range for this position is $ 160k – 215K. Specific offers take into account a candidate’s education, experience and skills, as well as the candidate’s work location and internal equity. This position is also eligible for health insurance, 401k and bonus opportunity.
BENEFITS
We realize that our employees are instrumental to our success, and we reward them accordingly with very competitive compensation and benefits packages, an incentive bonus program, as well as recognition and awards programs. Our work environment is friendly and supportive, and we offer flexible schedules whenever possible, as well as a wide range of live and web-based professional development and educational programs to prepare you for advancement opportunities.
Your benefits will include:
- Medical, dental and vision coverage with low deductible & copay
- Life insurance
- Short and long-term disability
- Paid Parental Leave
- 401(k) + match
- Employee Stock Purchase Plan
- Generous Paid Time Off – accrued based on years of service
- WA Candidates: the accrual rate is 4.61 hours every other week for the first two years of tenure before increasing with additional years of service
- 10 paid company holidays
- Tuition reimbursement
- Flexible Spending Account
- Employee Assistance Program
- Sick time benefits – for eligible employees, one hour of sick time for every 30 hours worked, up to a maximum accrual of 40 hours per calendar year, unless the laws of the state in which the employee is located provide for more generous sick time benefits
EEO STATEMENT
Claritev is an Equal Opportunity Employer and complies with all applicable laws and regulations. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status. If you would like more information on your EEO rights under the law, please click here.
APPLICATION DEADLINE
We will generally accept applications for at least 5 calendar days from the posting date or as long as the job remains posted.
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