Senior Software Engineer – Frontend – Growth SEO

The Growth SEO team is dedicated to enhancing Kraken’s online presence by developing high-performing, SEO-optimized web experiences that drive user engagement and acquisition. Our team focuses on optimizing Kraken’s “logged out” web experience, ensuring that every interaction—whether through search discovery or direct engagement—effectively communicates the value of our platform.

We collaborate closely with Engineering, Marketing, and Product teams to build scalable, high-impact web applications that maximize visibility and conversion. By continuously refining our architecture and implementing strategic updates, we create seamless, SEO-friendly experiences that attract and guide users toward deeper engagement with Kraken. Through data-driven experimentation, technical innovation, and best-in-class SEO practices, we ensure that our web presence remains a powerful driver of growth.

The opportunity

• Develop and maintain high-quality web applications with a focus on marketing and SEO
• Collaborate with the Marketing, Content, and Design teams to integrate marketing strategies and SEO best practices into our web platforms
• Implement and optimize advanced SEO techniques and web analytics to improve online visibility and user interaction
• Contribute to the architecture and design of our web applications, ensuring scalability and performance optimization
• Address and resolve technical SEO issues, facilitating effective indexing and ranking of our websites
• Stay updated with the latest industry trends and technologies in web development and SEO
• Write and maintain comprehensive unit tests and documentation
• Mentor junior developers and engage in code reviews to uphold high standards of code quality

Skills you should HODL

• 5+ years of experience in software development, with a strong focus on web applications
• Deep understanding of JavaScript/TypeScript and proficiency with React
• Solid experience with SEO best practices and web analytics tools
• Familiarity with HTML, CSS, and modern front-end development tools and pipelines
• Strong understanding of UI/UX best practices and principles
• Excellent problem-solving skills, attention to detail, and ability to work independently and collaboratively
• A high degree of ownership
• Strong written and verbal communication skills in English

Nice to haves

• Experience with leveraging and maintaining a headless CMS
• Experience with full-stack Next.js, including Server Side Rendering architectures
• Knowledge of the cryptocurrency industry and blockchain technology

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Compensation

• $127K – $203K

This is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).

Apply now >