Customer Advocacy Manager

You’ll manage the execution of advocacy initiatives including customer reference library, success stories, peer reviews, event participation, and community engagement. This role works cross-functionally with teams across Sales, Customer Success, Marketing, Partner, and Product to ensure our strongest customer relationships and stories are activated across the business.

This is a remote role within Canada and the US.

What we’re looking for:

• 6+ years of experience in B2B marketing, customer marketing, or customer success with a focus on customer advocacy.
• Experience in the SaaS/Tech industry
• Proven success managing mature advocacy programs and campaigns that deliver measurable results.
• Excellent communication, storytelling, and relationship-building skills—comfortable working with both customers and internal teams.
• Strong project management and organizational skills with the proven ability to manage multiple initiatives in a fast-paced environment.
• Hands-on experience with customer reference platforms, peer review tools, and CRM systems like Salesforce.
• Familiarity with advocacy tools such as SlapFive, Influitive, ReferenceEdge, or Orca.
• A collaborative mindset and demonstrated ability to influence cross-functional stakeholders at all levels.
• Bonus: experience in a Cybersecurity industry

What you can expect:

• Manage the execution of advocacy initiatives aimed at amplifying the voice of the customer to support 1Password’s business objectives
• Scale and optimize advocacy programs that align with key business stakeholders across Marketing, GTM, Partner, and Product.
• Grow and manage a comprehensive database of referenceable customers, by identifying, recruiting, and nurturing advocates.
• Oversee the creation of compelling customer success content—including case studies, testimonials, and videos ensuring on-brand.
• Identify and support customer speakers for webinars, conferences, press opportunities, and industry events, ensuring they have the necessary tools and guidance for effective representation
• Manage our presence on B2B peer review platforms (e.g., G2, Gartner Peer Insights), encouraging and tracking participation.
• Partner with the customer education team to support and grow a thriving online user community.
• Track key KPIs and report on the impact of advocacy programs on brand visibility, customer sentiment, and pipeline influence.
• Establish strong cross-functional relationships,  aligning advocacy efforts with strategic goals

USA-based roles only: The annual base salary for this role is between $109,000 USD and $147,000 USD, plus immediate participation in 1Password’s benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $105,000 CAD and $143,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual’s compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture 

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. 

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you’re looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing AI isn’t just encouraged—it’s an essential part of how we will be successful at 1Password.

Our approach to remote work 

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing

👶 Maternity and parental leave top-up programs

🏝 Generous PTO policy

💖 Four company-wide wellness days

 Growth and future 

📈 Company equity for all full-time employees

💸 Retirement matching program

🔑 Free 1Password account

Community 

🤝 Paid volunteer days

🌎 Employee-led inclusion and belonging programs and ERGs

🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit[at]agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we’re experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you’ve got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

Apply now >