Social Media Specialist

As a Social Media Specialist at ActiveCampaign, you’ll help shape how our brand shows up across digital channels, building deeper connections with customers and expanding our global reach. You’ll support the social media presence for ActiveCampaign’s portfolio of brands — including ActiveCampaign, Postmark, and ACHQ — through thoughtful content execution, community engagement, and creative storytelling.

In this role, you’ll collaborate closely with creative, content, product marketing, and product teams to bring platform-specific strategies to life, while combining creativity with data-driven insights to grow and energize our audiences. If you’re passionate about social storytelling, community-building, and brand expression — this is the role for you.

What your day could consist of:

• Content Execution: Support the publishing of social media content across LinkedIn, Instagram, X, Threads, Facebook, TikTok, and YouTube, ensuring posts are timely, accurate, and on-brand.
• Creative Collaboration: Work with the creative, product marketing, and content teams to develop platform-specific visuals, short-form videos, and copy that resonate with each unique audience.
• Community Engagement: Monitor and engage in conversations across platforms, amplifying customer stories, elevating brand sentiment, and identifying opportunities to connect authentically with our audiences.
• Campaign Support: Partner with marketing and product teams to support launches, announcements, and broader campaigns with social-first executions.
• Global Adaptation: Help adapt and tailor content for international audiences while maintaining consistency in brand voice and quality.
• Idea Generation: Contribute creative ideas to grow our brand following, boost engagement, and deepen customer loyalty across social channels.
• Performance Tracking: Assist in tracking, measuring, and analyzing social media performance metrics, helping to inform strategy and optimize future content.
• Learning & Growth: Stay curious, actively learning best practices for social-first storytelling, trend spotting, and cross-channel campaign execution.

What is needed:

• 2+ years of experience in social media marketing, content creation, or a related digital marketing role.
• A strong understanding of how content performs across different social platforms and how to optimize for audience engagement.
• Previous experience in B2B, SaaS, or martech industries (a plus, but not required).
• Excellent writing skills and a keen eye for voice, tone, and storytelling.
• Familiarity with tools like Sprout Social, Canva, Figma, or video editing platforms (experience with scheduling and reporting tools a bonus).
• A collaborative spirit with a proactive, creative, and data-informed approach to social media strategy.
• Comfort engaging on social platforms during off-hours for urgent moments, product launches, or brand milestones when needed.
• A passion for social media, digital storytelling, and building community through authentic brand expression.

Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.

About ActiveCampaign:

ActiveCampaign’s email and marketing automation platform helps businesses, entrepreneurs, and creators turn ideas into results. By combining your data, AI, and 950+ integrations (including Shopify, Facebook, Salesforce, and Square), ActiveCampaign makes it effortless to create personalized experiences across the entire customer lifecycle.

ActiveCampaign is the trusted choice to help businesses like yours automate your growth and get more out of your marketing. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 13,500 positive reviews. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

• Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
• Open paid time off
• Generous 401(k) matching program with immediate vesting
• Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
• Access to professional development resources through LinkedIn Learning
• After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.

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