Demand Generation Strategist

As the Demand Generation Strategist (12-month contract) at Thinkific, you’ll play a key role in executing marketing programs that drive the marketing pipeline for Thinkific. You’ll work on the Revenue Marketing team and partner closely with the broader marketing teams to move prospects through the funnel, helping to ensure our mid to bottom-of-funnel strategies contribute to revenue growth. Reporting to the Sr Director of Revenue Marketing, you’ll play an integral part in supporting sales pipeline creation through email marketing, nurture flows, and other funnel strategies.

Your goal will be to develop and execute data-driven campaigns that attract, engage, and convert target audiences into qualified leads. Here’s how you’ll accomplish this: 

• Own the execution of mid-to-bottom-of-funnel demand generation initiatives, including email nurture sequences, post-event communications, content syndication, and digital campaigns to drive MQLs and pipeline creation
• Write, build, and optimize email marketing campaigns—including lead nurture flows, sales follow-ups, and re-engagement sequences
• Analyze and report on campaign performance, leveraging marketing attribution tracking to understand lead quality and conversion trends
• Work with the Marketing Operations Manager to optimize lead scoring models and refine lead qualification processes
• Work closely with sales to create a feedback loop on lead quality
• Execute on campaign requirements that drive demand and upsell pipeline
• Ensure all marketing collateral and emails align with Thinkific’s brand voice and positioning in collaboration with the brand and creative team
• Support website content updates and landing page optimization for conversion-focused initiatives and testing

The person we have in mind likely:

• Has 3+ years’ experience in a B2B SaaS marketing role, with a focus on demand generation, email marketing, digital marketing, or lifecycle marketing
• Has strong writing and content creation skills, with experience crafting compelling B2B emails, nurture flows, and marketing campaigns
• Is familiar with B2B sales funnels and best practices for lead nurturing and conversion optimization
• Is exceptionally organized, with the ability to manage multiple projects and collaborate effectively across teams
• Feels comfortable analyzing marketing data and using insights to refine email and campaign performance
• Passionate about customer journey mapping and using data-driven strategies to enhance engagement and conversion
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

These things would also be nice, but we think you could learn them on the job: 

• Experience using Salesforce, HubSpot, and Looker
• A strong understanding of email marketing automation tools and best practices
• A solutions-focused, roll-up-your-sleeves attitude with a passion for testing and optimizing marketing strategies

The typical hiring range for this position is $88,000-$109,000 CAD. Your specific compensation is determined based on your job-related skills, knowledge, experience, and our internal equity assessment. Additionally, this position may be eligible for bonus and equity.

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.

We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

What you can expect if you join Thinkific:

👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada’s Top Small & Medium Employers!

🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.

💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.

🌴Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.

🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.

💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.

⬆️ Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.

🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.

💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can’t wait to meet you!

Apply now >