Senior Product Marketing Manager, US Payroll & PEO

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We’re not just building software; we’re creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you’ll tackle complex challenges that impact millions of people’s working lives. With our momentum—backed by a $12 billion valuation and $800 million in Annual Recurring Revenue (ARR) in just over five years—you’ll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

As a Senior Product Marketing Manager for Deel’s US Payroll and PEO solutions, you’ll own the go-to-market strategy and execution for one of the fastest-growing areas of our business. You’ll partner closely with product, sales, marketing, and customer success teams to drive awareness, adoption, and revenue growth for our US payroll and employer-of-record offerings. This is a strategic, cross-functional role focused on capturing market share and educating customers on the value of compliant, efficient workforce management in the US.

Key Responsibilities:

• Conduct market research and customer interviews to understand payroll and PEO buyer needs, regulatory trends, and the competitive landscape in the US.
• Define clear product positioning, messaging, and differentiation for Deel’s US payroll and PEO solutions.
• Lead product launches and strategic initiatives, including messaging frameworks, sales playbooks, and cross-functional go-to-market plans.
• Partner with marketing teams (paid, events, content, social, field) to drive pipeline growth and campaign execution for payroll/PEO products.
• Develop impactful sales and enablement assets including one-pagers, battle cards, pitch decks, pricing tools, and competitor guides.
• Collaborate with the content team to produce relevant, high-impact materials like blog posts, case studies, whitepapers, and customer videos.
• Support sales with training, objection handling, and ongoing product updates to improve conversion and close rates.
• Use customer feedback, usage data, and market insights to refine positioning and enhance the customer experience.
• Measure performance across awareness, engagement, and revenue KPIs to iterate and improve marketing strategies.
• Collaborate with product on positioning, product roadmaps, and GTM strategy

Qualifications:

• 5+ years of B2B product marketing experience, ideally in HR tech, payroll, or SaaS.
• Deep understanding of US payroll regulations, HRIS systems, or PEO business models is a strong advantage.
• Proven ability to lead cross-functional projects from strategy to execution in a fast-paced environment.
• Strong storytelling, writing, and presentation skills with a focus on clarity and value-driven messaging.
• Analytical mindset with experience using data to guide decisions and drive performance.

Comfortable working across time zones and with distributed teams.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [email protected] of the nature of the accommodation that you may require, to ensure your equal participation.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

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