Senior Marketing Executive

Company Description

Informa Markets is a division of Informa plc. With a growing portfolio of 30 trade events in Southeast Asia, we create business growth opportunities for ASEAN and the rest of the world in a wide range of industries including Furniture & Interiors, Industrial Machinery, Renewable Energy, Power, Security, Construction, Food, Oil & Gas, Hospitality, Livestock, Beauty, Water & Wastewater Subcontracting, Environmental Technology and HVAC. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. Our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events, people build relationships, close deals and grow their businesses. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

• Inputs into marketing strategies for the Proposition and portfolio(s) and supports the definition of marketing and portfolio objectives and key metrics (KPIs) to support growth in the Proposition offerings and drive revenue
• Translates marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
• Partners with sales, product and marketing teams to prioritise and target audiences, and undertakes campaign planning and budgeting for multi-channel and cross device marketing by proposition to deliver campaign metrics
• Ensures campaign execution aligns with brand identity (e.g. language and tone of voice) and Informa brand
• Leads the development of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the Proposition or portfolio
• Leads campaign content development with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
• Leverages in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
• Manages budgets for specific campaigns and optimises spend according to metrics
• Supports ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance
• Manages processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
• Deliver marketing campaigns and develop core and specialist skills to improve marketing effectiveness (e.g. SEO)

Qualifications

• Bachelor’s degree in Communications or Marketing discipline or equivalent years of practical relevant experience
• 5+ years of experience in leading and executing multi-market campaigns including organic and paid campaigns for multi-national organizations
• Full cycle, end-to-end marketing expertise from concept to execution and measurement.
• Experience working across multiple brands / propositions simultaneously
• Experience working on FB Ads & Google AdWords (PPC/Google Analytics), LinkedIn is preferred
• Experience defining customer journeys for websites and developing engaging journeys across multiple channels and devices (e.g. app)
• Experience with content development, testing and tracking for ongoing SEO enhancements
• Understanding and experience in working with Content Management Systems and Marketing Automation Tools
• Experience with one or more specialisms: SEO/SEM
• Desire to develop skills and knowledge

Depending on the years of experience, position offered may be Marketing Executive. 

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.