Ad creative is one of the biggest drivers of ad performance. AI has advanced creative production at unprecedented speed. Meanwhile, authentic brand storytelling, engaging creative directions remain essential for creatives to resonate with different audiences. Your role will be to blend cutting-edge AI tools with brand aesthetic and strategy — helping brands tell engaging stories, and drive meaningful people connections.
This role offers a chance to shape the future of performant creative generations through AI. You will push the boundaries of technology and creativity by leveraging AI to seamlessly bridge consumer insights, brand storytelling, creative directions, and performance at scale.Creative Director, Gen AI Monetization Responsibilities
- Define creative strategies and vision for AI-generated ads across Family of Apps
- Collaborate with product teams to develop scalable AI solutions which align with brand guidelines, style and establish engaging creative directions
- Integrating brand and creative best practices with AI capabilities and data insights to achieve optimal performance outcomes
- Innovation: You are a forward-thinker who actively stays informed about the latest advancements and emerging research trends in generative AI
- Agility: You thrive in a fast-paced, adaptable, and resourceful environment, and possess the ability to effectively support teams in rapid iteration and experimentation
- Operation: You demonstrate a solid understanding of how to lead and support highly effective execution within a large, dynamic team
- Collaboration: You are an experienced cross-functional collaborator, adept at building effective relationships and working seamlessly with product design, engineers, and research scientists
Minimum Qualifications
- Bachelor’s Degree or equivalent experience, with 8+ years of experience leading creative direction across various multidisciplinary teams
- Extensive experience in a digital advertising agency, proven track record producing ads for digital platforms
- Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines
- Proven creative storytelling skills with the ability to craft engaging narratives for different audiences
- Exceptional communication skills, able to work effectively with both technical and creative stakeholders
Preferred Qualifications
- Familiarity with AI creative tools for image, text and video production, and eager to master new technologies
- Experience with creative testing and performance optimization
For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
174.000 $/year to 246.000 $/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
