About UR
UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.
Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.
As Senior Product Marketing Manager at UR, you will sit at the intersection of product, growth, and revenue, shaping how we take our borderless banking and crypto-fiat payment products to market.
UR is building a global, on-chain banking network — cards, accounts, stablecoin rails, and real-world usage for the underbanked and global-first users. This role is about turning complex infrastructure into clear value, driving adoption.
This role is expected to own strategy and execute, work shoulder-to-shoulder with Product, BD, and Ops, and materially improve how we launch, position, and scale UR.
Key Responsibilities
Product Market Action Plan – GTM & Adoption
Own end-to-end GTM strategy for UR’s core products (accounts, cards, on/off-ramps, stablecoin flows, regional launches).
Translate product roadmaps into clear campaign narratives, goals, and execution plans.
Partner closely with Product, Growth, BD, and Ops to align on launch readiness, sequencing, and success metrics.
Build and maintain a forward-looking launch calendar to ensure cross-functional clarity.
Track launch performance (adoption, activation, usage, funnel conversion) and feed insights back into product and growth.
Create scalable GTM playbooks that support product lifecycle marketing as UR expands across regions and use cases.
Commercial & BD Enablement
Develop high-impact enablement assets for BD, partnerships, and growth:
Pitch decks, one-pagers, demo scripts, battle cards, objection handling, use-case briefs.
Ensure consistent positioning and messaging across all commercial touchpoints.
Run regular enablement sessions to improve pitch quality, product fluency, and confidence.
Gather feedback from BD and partners to continuously refine messaging and materials.
Positioning & Messaging
Own UR’s product positioning, value propositions, and messaging pillars, grounded in real user needs.
Segment messaging clearly across:
Regions (SEA, LATAM, Africa, etc.)
User types (freelancers, creators, merchants, crypto-native users)
Use cases (payments, savings, remittance, daily spend)
Partner with Brand & Content to ensure UR’s narrative is consistent, credible, and differentiated.
Support external-facing content including website messaging, launch pages, demos, webinars, and campaigns.
Customer Advocacy & Insights
Conduct regular customer interviews, win/loss reviews, and usage analysis.
Turn insights into sharper positioning, clearer GTM strategies, and better product feedback loops.
Identify proof points and ROI metrics to develop:
Testimonials
Case studies
Partner success stories
Work with Customer Ops and Growth to source reference customers and real usage data.
Act as a customer advocate in product planning and prioritization discussions.
Market & Competitive Intelligence
Stay ahead of trends across fintech, neobanking, payments, stablecoins, and Web3.
Build and maintain competitive frameworks to inform positioning and BD strategy.
Clearly articulate why UR wins — not in theory, but in practice.
Serve as a subject-matter expert for product-market fit, advising leadership, product managers, and GTM teams.
What We’re Looking For
Strong experience in fintech, payments, crypto, or stablecoin-based products.
Proven GTM ownership for complex, infrastructure-heavy products.
Excellent written and verbal communication — clear, sharp, and grounded.
Demonstrated ability to work cross-functionally with Product, Growth, BD, and Ops.
Deep customer empathy, with hands-on experience translating insights into strategy.
Strong market awareness across Web2 fintech and Web3 rails.
Structured thinker with bias for execution — you ship, you iterate, you improve.
What Success Looks Like
You’ll know you’re winning when:
Adoption improves: launches lead to real usage, not just announcements.
BD closes faster: clearer narratives, stronger confidence, fewer “what does UR actually do?” moments.
Messaging sticks: internal teams consistently use the same language — and customers get it.
Customer proof compounds: a growing library of testimonials and case studies tied to real outcomes.
Launches feel boring (in a good way): predictable, aligned, and execution-tight.
