Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% – 25%
Relocation Provided:
No
Job Posting End Date:
April 9, 2026
Shift:
Job Description Summary:
Manager: Vice President, Franchise Operations – SCCL, ZH & Macau
Role Type: Individual Contributor
Language: Fluent English & Mandarin
Relocation Provided: Limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting.
Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup.
Job Description Summary:
At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders.
This role leads the end‑to‑end commercial agenda for the SCCL,ZH & Macau Mainland market, shaping and delivering system‑wide commercial priorities in close partnership with the local bottler. The role drives the development and execution of a multi‑year commercial roadmap, grounded in deep commercial expertise across portfolio, route‑to‑market, revenue growth management, channel strategy, execution excellence, etc. It ensures OU commercial strategies are translated into clear, market‑ready plans with strong execution discipline and measurable business impact, while driving alignment, data‑driven decision‑making, and commercially focused joint planning across the system.
What You’ll Do for Us
Commercial Strategy & Planning
Lead overall commercial strategy and planning for the SCCL,ZH & Macau Mainland market, grounded in a deep understanding of local market dynamics, consumer and customer insights, channel economics, and competitive landscape, etc.
Bring deep commercial expertise across route‑to‑market, revenue growth management, portfolio, and channel economics, etc to shape and own a multi‑year commercial roadmap for SCCL,ZH & Macau Mainland, clearly articulating growth priorities, strategic choices, and success metrics in line with OU strategies.
Operationalize brand plans, activating new product launches, channel marketing plans and initiatives, brand/price/package strategy and in-store equipment guidance and activation strategy, etc.
In‑Market Execution & Performance Management
Define, deploy, and govern execution frameworks, tools, and processes aligned with market dynamics and organizational strategy, ensuring disciplined and consistent execution of commercial plans across channels and customer segments.
Act as the primary interface between the OU and bottler execution teams to embed execution standards into day‑to‑day operations, including oversight of commercial infrastructure and equipment deployment, pilot testing of new execution solutions, and scaling of proven best practices.
Establish robust performance management routines, including KPI tracking, execution scorecards, and structured business reviews, to monitor progress, identify gaps, and drive continuous improvement.
Capability Enablement & System Partnership
Build and enable strong commercial and sales capabilities across the system to support sustainable growth, including the development and deployment of sales force and customer communication toolkits that equip frontline teams with clear, simple, and effective execution guidance.
Drive structured capability development through frameworks, targeted training and on‑the‑job coaching, while advancing digital, SFA, and process improvements to enhance productivity, execution accuracy, decision speed, and best‑in‑class ways of working.
Act as a trusted commercial partner to bottler leadership, operations teams, and cross‑functional stakeholders, fostering strong collaboration and shared accountability, and facilitating best‑practice sharing across the OU and broader bottling system to strengthen system capability.
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Requirements & Qualifications
Bachelor’s degree or above in Business Administration, Management, Marketing, Finance, Economics, or related field.
5+ years’ of progressive commercial experience within FMCG, with demonstrated accountability for commercial strategy, planning, and in‑market execution.
Proven ability to lead end‑to‑end commercial agendas, leveraging expertise across route‑to‑market, revenue growth management, portfolio and channel strategy to deliver sustainable growth and execution excellence.
Strong experience working with a bottler, distributor, or partner‑led business model, with the ability to influence without authority and drive alignment across multiple stakeholders.
What We’ll Do for You
Skills:
Account Management, Business Development, Business Planning, Communication, Consultative Sales Management, Contracts, Customer Relationship Management (CRM), Decision Making, Forecasting Process (Inactive), Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales Forecasting, Sales Management, Sales Process, Teamwork
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
