Brand Writer

Remote from
Ireland flag
Ireland
Salary, yearly, USD
90,000 - 120,000
Employment type
Full Time,
Job posted
Apply before
20 Jun 2026
Experience level
Senior
Views / Applies
13 / 0

About Remote

Helping companies hire and pay global teams effortlessly.

Actively Hiring
Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

Remote is seeking a Brand Writer to define and evolve its brand voice, create compelling campaign storytelling, and optimize website content. The role involves developing scalable content systems, leveraging AI thoughtfully, and collaborating cross-functionally to drive conversion and brand impact. Ideal candidates have proven experience in brand and marketing content, exceptional writing skills, and a deep understanding of modern content patterns. This fully remote position sits at the heart of how Remote presents itself globally, making complex topics accessible and engaging.

Job Complexity

Easy Hard
AI Insight The role requires a high level of creativity, strategic thinking, and cross-functional collaboration, along with expertise in brand writing and content optimization. The need to balance AI integration with human quality adds complexity.

Salary Analysis

Median
USD105,000
US Market
USD80,000 – USD140,000
AI Insight The offered salary range of $90,000-$120,000 is competitive for a Brand Writer role in the US market, falling within the typical range of $80,000-$140,000. The median of $105,000 reflects the seniority and specialization required for this position.

Key Skills

Brand Writing Content Strategy Creative Campaigns Web Optimization Storytelling AI Integration Cross-functional Collaboration SaaS Content Editorial Standards Conversion Copywriting

Dear Hiring Manager,

I am excited to apply for the Brand Writer position at Remote. With over 5 years of experience crafting compelling brand narratives for SaaS and HR tech companies, I have a proven track record of driving engagement and conversion through clear, conversion-oriented storytelling. My work has consistently elevated brand voice and optimized web content to resonate with global audiences.

At my previous role, I led creative campaigns that increased website conversion by 20% and established editorial standards that scaled across multiple channels. I am particularly drawn to Remote's mission of creating opportunity everywhere and believe my skills in translating complex topics into accessible content align perfectly with this role.

I am eager to bring my expertise in brand writing, content systems, and AI-enhanced creativity to Remote. Thank you for considering my application. I look forward to the possibility of contributing to your team.

Sincerely,
[Your Name]

Can you describe a time you developed a brand voice for a company? What steps did you take and how did you measure success?
I worked with a fintech startup to define their brand voice from scratch. I started by conducting stakeholder interviews and analyzing competitor messaging. I then created a voice chart with attributes like 'confident' and 'clear', and developed tone guidelines for different contexts. Success was measured through A/B testing on landing pages, which showed a 15% increase in engagement and positive feedback from user surveys.
How would you approach writing content for a complex topic like global employment compliance?
I would start by researching the topic thoroughly, consulting subject matter experts to identify key pain points and common misconceptions. Then I would use analogies and clear, jargon-free language to break down complex concepts. For example, comparing compliance to a 'safety net' for businesses. I would also test the content with a non-expert audience to ensure clarity.
Describe a creative campaign you led from concept to execution. What was the outcome?
I led a campaign called 'Work Without Borders' for an HR platform. The concept was a series of customer stories highlighting remote work benefits. I wrote the narratives, collaborated with designers on visuals, and coordinated with the social team for distribution. The campaign resulted in a 30% increase in demo requests and a 25% boost in brand awareness metrics.
How do you integrate AI into your content creation process without losing human touch?
I use AI for initial drafts, brainstorming, and repetitive tasks like generating meta descriptions. However, I always edit and refine the output to ensure it aligns with brand voice and adds human nuance. For instance, AI can suggest headlines, but I choose the one that best captures the emotional tone. I also review for factual accuracy and consistency.
How would you optimize the Remote website to improve conversion rates?
I would start by analyzing user behavior data to identify drop-off points. Then I would rewrite key pages like the homepage and pricing to focus on clear value propositions and social proof. I would also experiment with different CTAs and content structures, using A/B testing to see what drives conversions. Additionally, I'd ensure the content is scannable with headings and bullet points.

About Remote

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.
With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role.
We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.

If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!

About Remote

Remote is solving the biggest challenge in modern business: building and scaling global teams. We enable companies to employ anyone, anywhere compliantly, while simplifying payroll, benefits, taxes, and HR. Our mission is to create opportunity everywhere — and storytelling plays a critical role in making that real.

What You’ll Do

Define and evolve Remote’s brand voice

Shape a distinctive, consistent voice that reflects Remote’s clarity, confidence, and global perspective. Establish tone and editorial standards that scale across campaigns and our website.

Own creative campaign storytelling end-to-end

Lead messaging and writing for creative campaigns — from big ideas and narratives to execution across channels. Develop work that is memorable, differentiated, and deeply aligned with our audience.

Elevate the Remote website

Write and optimize high-impact website content that clearly communicates our value, simplifies complex topics, and drives conversion. Continuously refine messaging based on performance and audience insight.

Create scalable content systems

Develop repeatable formats, messaging frameworks, and modular content that can be reused and adapted across campaigns and web experiences.

Turn attention into action

Craft content that doesn’t just inform — it moves people. Help transform visitors into customers, and customers into advocates through compelling, conversion-oriented storytelling.

Experiment and push the brand forward

Explore new formats, channels, and creative approaches. Bring fresh, modern storytelling techniques into Remote’s brand ecosystem.

Scale with AI (thoughtfully)

Leverage AI to increase speed, consistency, and creative ambition — while maintaining a strong editorial point of view and human quality bar.

Collaborate across Remote

Partner with marketing, product, design, and leadership to bring sharp, differentiated perspectives to life. Translate complex global employment topics into clear, engaging narratives.

Raise the bar for brand writing

Set a high standard for craft, clarity, and creativity. Continuously improve how we tell Remote’s story across every touchpoint.

What You Bring

  • Proven experience writing high-quality brand and marketing content across formats — especially creative campaigns and web
  • Exceptional writing and editing skills, with a strong sense of voice, tone, and narrative structure
  • Strong editorial judgment, including knowing what not to create
  • Experience translating complex topics into clear, engaging, and accessible content
  • Deep understanding of modern content patterns (clarity, structure, flow, and conversion principles)
  • A clear perspective on how AI can enhance content creation
  • Track record of driving measurable impact through content (brand, engagement, and conversion)
  • Ability to collaborate cross-functionally and influence stakeholders
  • Experience in HR tech, SaaS, or fintech — or strong curiosity about the future of work and global employment

Why This Role Matters

This role sits at the heart of how Remote shows up in the world. You’ll help define how we tell our story — making complex global employment feel simple, human, and compelling. Your work will shape first impressions, drive growth, and build a brand that companies trust as they expand globally.

Application process

  1. Interview with recruiter
  2. Interview with future manager
  3. Interview with team members 
  4. Bar Raiser Interview
  5. Prior employment verification check 

Remote’s Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide – here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.
Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.
At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.

The annual salary range for this full-time position is$90,000—$120,000 USD

Benefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:

  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

  1. Please fill out the form below and upload your CV with a PDF format.
  2. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
  3. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.

Please note we accept applications on an ongoing basis. 

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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