Engineering Manager, Advanced Signals (SWE)

Remote from: USA
Salary, yearly, USD: 217,000 - 303,900
Department: Software Engineering
Employment type: Full Time,
Job posted: 2 Jun 2026
Apply before: 2 Jul 2026
Experience level: Midweight
Views / Applies: 31 / 10

About company

About Reddit

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Internet
2005

Actively Hiring

AI Summary

Reddit is seeking an Engineering Manager for the Ads Advanced Signals team, responsible for leading a team of engineers building APIs, integrations, and tooling for off-platform signals in Reddit's ads ecosystem. The role involves scaling inbound and outbound signals, driving adoption of the Conversions API, and collaborating with cross-functional teams to improve advertiser outcomes. Candidates should have 2+ years of engineering management experience and 5+ years as a software engineer, ideally in ads domains. The position offers a salary range of $217,000-$303,900 per year. This role requires strategic thinking, impact-driven mindset, and exceptional communication skills.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight This role requires a blend of technical expertise, leadership, and cross-functional collaboration in a complex ads domain, making it challenging but not the hardest.

Salary Analysis

AI Insight The offered salary range of $217,000-$303,900 is competitive and above the market median for similar roles, reflecting Reddit's commitment to attracting top talent. The median of $260,450 positions this role well within the upper quartile of engineering manager salaries in the US.

Key Skills

Engineering Management Ads Domain APIs Data Integrations Conversions API Cross-functional Collaboration Strategic Thinking Scalable Systems Talent Development Software Engineering

Cover Letter Sample

I am writing to express my strong interest in the Engineering Manager, Advanced Signals position at Reddit. With over 5 years of software engineering experience and 2+ years leading high-performing teams, I am excited about the opportunity to drive the technical vision for Reddit's ads signals ecosystem.

My expertise in building scalable APIs and data integrations, combined with a deep understanding of the digital ads landscape, aligns perfectly with the requirements of this role. I have a proven track record of collaborating with product, data science, and business teams to deliver impactful solutions that drive revenue and improve advertiser outcomes.

I am particularly drawn to Reddit's mission of fostering authentic communities and see immense potential in enhancing the ads platform through advanced signals. I am confident that my strategic thinking and impact-driven mindset will contribute to scaling Reddit's ads business while mentoring and developing engineering talent.

Thank you for considering my application. I look forward to the possibility of discussing how my leadership and technical skills can support Reddit's growth.

Possible Interview Questions

Can you describe your experience leading a team that built APIs and data integrations for ads signals?

In my previous role as an Engineering Manager at a digital advertising company, I led a team of 6 engineers to build and scale a real-time bidding API that processed over 1 billion requests per day. We integrated with multiple mobile measurement partners (MMPs) to collect conversion signals, which improved advertiser attribution accuracy by 20%. I worked closely with product and sales teams to prioritize features and ensure alignment with business goals.

How would you drive adoption of Reddit's Conversions API among advertisers?

I would start by understanding the current pain points of advertisers and identifying the key integration barriers. Then, I would focus on creating a seamless developer experience by providing clear documentation, SDKs, and sample code. I would also establish a feedback loop with early adopters to iterate quickly. Additionally, I would collaborate with the sales and solutions teams to create case studies and demos that highlight the benefits of the Conversions API, such as improved measurement and optimization.

How do you balance planned projects with emergent asks from stakeholders?

I use a prioritization framework that considers business impact, urgency, and resource availability. I maintain a roadmap with clear milestones and buffer capacity for unplanned work. When emergent asks arise, I evaluate them against the current priorities and communicate trade-offs transparently with stakeholders. I also empower my team to handle small requests autonomously while escalating larger ones for decision-making.

Describe a time you had to coach an engineer to achieve a career goal. What was the outcome?

One of my senior engineers wanted to transition into a tech lead role. I created a development plan that included mentorship on project management, delegation, and technical decision-making. I assigned them to lead a critical project with support from me. Over six months, they gained confidence and successfully led the project to completion, improving their leadership skills and earning a promotion to Tech Lead.

How do you ensure the quality of your team's deliverables while maintaining velocity?

I advocate for a culture of quality by integrating testing and code reviews into the development process. We use automated testing, CI/CD pipelines, and monitoring to catch issues early. I also encourage incremental delivery and regular retrospectives to identify process improvements. Balancing quality and velocity is about setting clear standards and empowering the team to take ownership of their work.

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Role Description

As the Engineering Manager of the Ads Advanced Signals Team at Reddit, you’ll lead the team responsible for the APIs, integrations, and tooling that power both inbound and outbound signals for Reddit Ads, which includes helping advertisers

What You’ll Do

Ads Advanced Signals Technical Vision

Your primary mission will be to scale and evolve the APIs, integrations, and tooling that power Reddit’s off-platform signals ecosystem. This includes both collecting high-quality inbound signals and delivering outbound data products that advertisers and partners use to measure and optimize performance. There is significant room to guide technical vision that will have a meaningful impact on Reddit’s ads business.

Execution

You will own the execution of your team’s roadmap and be accountable for consistent, predictable delivery. You will prioritize both planned projects and emergent asks. You will coach Tech Leads on project management and empower your team to execute autonomously. You will identify risks and proactively communicate them both internally and externally.

Career Development

You will help your engineers identify career goals and create development plans to achieve them. You will constantly seek opportunities to push your engineers & managers outside their comfort zone and turn followers into leaders.

Quality Control

You will work with your team to develop processes and tooling that constantly improve the quality of our products and systems, ensuring that they meet product requirements, customer needs, and SLAs.

Organizational Alignment

You will serve as a thought partner to product and upper management to ensure your team’s plans align with company goals. You will become an expert in the digital ads business and our customer needs. You will participate in and challenge prioritization decisions. You will communicate your team’s work and set expectations with external stakeholders.

Responsibilities:

Manage and lead a team of engineers building products, APIs, and data integrations for collecting and distributing off-platform signals
Drive adoption of Reddit’s Conversions API, and associated integrations by creating strong developer experiences
Own a roadmap spanning inbound signals collection and outbound measurement/reporting capabilities
Collaborate with cross-functional teams, including Product, Data Science, Sales, Solutions, and Business Engineering, to improve advertiser outcomes and drive revenue
Set team goals and objectives, and track progress toward achieving them
Identify and develop talent within the team and provide mentorship and career development opportunities

Qualifications

2+ years of experience leading engineering teams & atleast 5+ years of experience as a software engineer
Experience in Ads domain;

(Nice to have) – Ads domains that leverages conversion signals, signals integrations, mobile measurement partner integrations, and measurement vendor integrations

Experience partnering with product managers and designers to build new products
Strategic Thinking: Ability to develop and communicate a clear, compelling technical strategy that supports broader company objectives and addresses the needs of internal customers.

Impact-Driven Mindset: Passion for developing scalable, well-designed, and responsible solutions that drive business value.
Exceptional Communication & Collaboration: Strong interpersonal skills and a collaborative mindset, with the ability to effectively communicate complex technical topics to diverse audiences and build strong relationships with cross-functional partners

Perks and Benefits:

100% remote opportunity (we have 4 office locations for hybrid/onsite work preference in NY, SF, LA and Chicago)
Competitive salary and equity options
Comprehensive health benefits (medical, dental, vision) & workplace perks (home office set up stipend etc)
Generous 401k matching
Flexible vacation policy
Paid parental leave (4+ months)
Family planning support
Paid volunteer time off

#LI-AS1

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$217,000—$303,900 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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