About this role.
OKX is seeking an Affiliate Business Development Manager for the MENA region to drive user acquisition and brand growth through affiliate networks. The role focuses on identifying and engaging crypto partners, managing relationships with high-net-worth clients and professional traders, and planning marketing activities with influencers. Candidates need solid experience in cryptocurrency or finance, affiliate management, and fluency in English and Arabic. The position offers an opportunity to work with a global team in a fast-paced crypto exchange environment.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Affiliate Business Development Manager - MENA position at OKX. With over 5 years of experience in business development and affiliate marketing within the cryptocurrency and fintech sectors, I have a proven track record of building large-scale affiliate networks and driving user acquisition. My strong network of HNW clients and professional traders in the MENA region, combined with my fluency in Arabic and English, positions me well to expand OKX's presence in the market.
I have successfully managed partnerships with key influencers and executed data-driven campaigns that increased user base by 40%. I am adept at project management and cross-cultural collaboration, having worked with global teams across time zones. My passion for blockchain technology aligns perfectly with OKX's mission.
I look forward to contributing to your growth in MENA. Thank you for your consideration.
Sincerely, [Your Name]
Sample interview questions
I started by identifying key influencers in the crypto space through social media listening and industry events. I then developed tailored partnership proposals highlighting mutual benefits. I implemented a tiered commission structure to incentivize top performers and used tracking software to monitor performance. Within six months, I had recruited 50 affiliates that generated 20% of new user sign-ups.
I prioritize regular, personalized communication through WhatsApp and Telegram, offering exclusive market insights and early access to platform features. I also organize private events and webinars to build trust and community. Understanding their investment strategies helps me provide relevant opportunities, ensuring long-term retention.
Key KPIs include cost per acquisition (CPA), conversion rate, and lifetime value (LTV). I use A/B testing on landing pages and offer structures, and segment affiliates by performance. For underperformers, I provide creative assets and personalized support. I also analyze cohort data to adjust commission rates and campaign timing.
I establish clear communication protocols using asynchronous tools like Slack and Notion, and schedule overlapping hours for critical meetings. I respect cultural nuances by learning about local holidays and communication styles. Regular check-ins and shared goals ensure alignment despite time differences.
I believe blockchain technology has the potential to democratize finance and enable borderless transactions. Seeing how crypto empowers individuals in underbanked regions excites me. I've been an early adopter of DeFi and NFTs, and I'm eager to contribute to a leading exchange like OKX that drives innovation in this space.
- About the opportunity
The BD Manager is responsible for the overall affiliate growth strategy and execution for OKX in MENA, working with our global team. The BD Manager will proactively seek out and engage closely with potential MENA crypto partners for the purpose of user acquisition and expansion of the OKX platform in the region.What You’ll Be Doing- Proactively identify and develop affiliates with communities and relationships that consist of HNW clients and professional traders
- Manage and enhance relationships with HNW clients in MENA, being in contact with them frequently, build partnerships with influencers for the purpose of user acquisition
- Planning and execution of online and some offline marketing activities, events, and campaigns with influencers/KOLs or media channels
- Expand the user base and grow awareness of the OKX brand
- Devise creative ways to identify potential affiliates/KOLs and acquire users
What We Look For In You- Solid experience in Cryptocurrency, Finance, FX or any related space, with a track record in building large affiliate networks from start to finish
- Experience in business development or affiliate management
- Solid connections in the region with HNW clients and professional traders
- Solid project management skills and the ability to manage multiple priorities and deadlines
- Understanding of fundamental affiliate customer acquisition KPIs and optimization methods to improve performance through data analysis and segmentation
- Fluent in English and Arabic is a MUST
Nice to Haves- Bonus points if you have previously worked at a crypto exchange!
- Experience working across time zones and cross-cultural teams
- Passionate about blockchain technology and the crypto payments space
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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