About this role.
This full-time remote SEO Strategist role at Brafton involves crafting audits, proposals, and reports for clients, utilizing tools like SEMRush and MarketMuse. The ideal candidate has 3-5 years of agency experience, strong technical SEO knowledge, and excellent communication skills. Responsibilities include executing SEO strategies, collaborating with internal teams, and staying updated on search trends. The position offers benefits such as commission, pension, and flexible remote schedule. It requires a blend of analytical, technical, and interpersonal abilities.
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the SEO Strategist position at Brafton. With over 4 years of agency experience, I have a proven track record of driving organic growth for e-commerce and medium to large brands. My expertise in technical SEO, including core web vitals and site migrations, aligns perfectly with your requirements.
I am passionate about staying ahead of search algorithm changes and enjoy collaborating with cross-functional teams to deliver results. My strong analytical and communication skills enable me to translate complex SEO concepts into actionable strategies for clients.
I look forward to the opportunity to contribute to Brafton's consulting department and help clients achieve their digital marketing goals. Thank you for considering my application.
Sincerely,
[Your Name]
Sample interview questions
I start by assessing the site's crawlability and indexation using tools like Screaming Frog and Google Search Console. Then I analyze site structure, page speed, and mobile usability. I prioritize issues based on impact and create a detailed audit report with actionable recommendations.
I once had a client who didn't understand why page speed mattered. I used an analogy comparing a slow website to a slow checkout line, and showed them data on bounce rates and conversions. I broke down the steps we'd take, like image compression and caching, in simple terms.
I follow industry blogs like Moz and Search Engine Land, participate in webinars, and take courses. I also apply new learnings to my projects and share insights with my team to ensure we're always using best practices.
I led a campaign for an e-commerce site focusing on content optimization and link building. Over six months, organic traffic increased by 40%, and revenue from organic search grew by 25%. We achieved this by targeting high-volume keywords and improving site authority.
I use project management tools like Asana to track tasks and deadlines. I prioritize based on client impact and urgency, and communicate with stakeholders to set realistic expectations. Regular check-ins help me adjust priorities as needed.
Responsibilities & Tasks:
- Craft competitive and compelling audits, proposals, and reports
- Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to:
- Assess the health of our clients’ websites
- Itemize errors and opportunities
- Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
- Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects.
- Leverage a strong understanding of Google Analytics
- Be a versatile team player who can tackle various projects and collaborate with all teams.
- Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.
Qualifications:
- 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
- Evidence of success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies
- Strong understanding of cross-channel marketing principles
- Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
- Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
- Strong project management and organization skills, ability to prioritize and manage multiple projects
- Advanced understanding and experienced user of Google Analytics and Google Search Console – Tag Manager and/or Publisher Center is also a plus
- Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results and more
- Intermediate to advanced knowledge of HTML, Javascript and CSS as they impact search performance
- Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.)
- The ability to meet scheduled and proposed deadlines.
- Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
- Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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