Lead Data Analyst, Marketing

Remote from: USA
Salary, yearly, USD: 120,000 - 150,000
Department: Data Science & Analytics
Employment type: Full Time,
Job posted: 16 Jun 2026
Apply before: 16 Jul 2026
Experience level: Senior
Views / Applies: 14 / 4

Launch Potato builds and scales innovative digital businesses.

Actively Hiring

AI Summary

Launch Potato seeks a Lead Data Analyst, Marketing to own reporting infrastructure for credit cards, banking, and marketplace verticals. The role requires expert SQL, LookML, and performance marketing optimization, with a focus on driving business decisions through data. The ideal candidate has 7+ years in BI or analytics, experience with messy data, and a track record of partnering with business teams. This position offers a clear growth path into a proactive analytical partner role, emphasizing ownership and measurable impact. The company is remote-first with a high-performance culture.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role demands advanced technical skills (SQL, LookML), deep business acumen, and full ownership of reporting infrastructure, making it highly challenging and suited for experienced professionals.

Salary Analysis

AI Insight The offered base salary of $120,000-$150,000 aligns well with the US market median for a Lead Data Analyst role, which typically ranges from $100,000 to $180,000. The midpoint of $135,000 is competitive for a position requiring 7+ years of experience and specialized skills in performance marketing.

Key Skills

SQL LookML Performance Marketing Data Analysis Business Intelligence Dashboard Development A/B Testing Data Literacy Reporting Cross-functional Collaboration

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Lead Data Analyst, Marketing position at Launch Potato. With over 7 years of experience in business intelligence and analytics, I have honed my skills in SQL, LookML, and performance marketing optimization. I thrive on owning reporting end-to-end and partnering closely with business teams to drive data-informed decisions.

In my previous role, I standardized reporting across multiple verticals, reducing redundancy and enabling self-service analytics. I am particularly drawn to Launch Potato's mission of connecting consumers with leading brands through data-driven content and technology. I look forward to the opportunity to accelerate my career by owning outcomes and driving impact with a high-performance team.

Thank you for considering my application. I am eager to discuss how I can contribute to Launch Potato's success.

Sincerely,
[Your Name]

Possible Interview Questions

Describe a time when you had to work with unstructured, messy data to extract actionable insights. How did you approach it?

I once worked with raw clickstream data from multiple sources. I first profiled the data to understand its structure, then used SQL to clean and transform it. I collaborated with the business team to define key metrics, built a pipeline in Looker, and delivered dashboards that improved campaign performance by 15%.

How do you ensure that your reporting is adopted and understood by non-technical stakeholders?

I focus on data literacy and education. I start by understanding their needs, build intuitive dashboards with clear KPIs, and provide training sessions. I also iterate based on feedback and document best practices to enable self-service.

Can you explain a complex LookML model you developed and the downstream impacts you considered?

I developed a LookML model for a multi-channel attribution project. I considered how dimensions and measures would affect derived tables, joins, and drill-downs. I collaborated with engineering to ensure data accuracy and with marketing to validate the logic, resulting in a 20% improvement in attribution accuracy.

How would you approach standardizing reporting across multiple verticals with inconsistent data sources?

First, I would audit existing reports to identify redundancies and gaps. Then, I would partner with stakeholders to define common metrics and create a data model that unifies the data. Finally, I would build standardized dashboards and establish a governance process for changes.

Describe a time you used data to uncover a business insight that led to a significant change in strategy.

While analyzing CAC trends, I noticed that certain creative formats outperformed others seasonally. I presented this to the paid media team, leading to a shift in ad spend allocation that reduced overall CAC by 12% while maintaining conversion rates.

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly

MUST HAVE:

Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder

EXPERIENCE: Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

YOUR ROLE

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You’ll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren’t currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off, it’s for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Outcomes (Performance Expectations)

30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals.
60 Days in: Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context.
90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established.
6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team.
Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings.

Competencies

Analytical Rigor: Asks the hard questions and traces discrepancies to the source before drawing conclusions.
Reporting Ownership: Engages stakeholders to understand how reporting is used before building, i.e. creates dashboards that are adopted, not just delivered.
Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
Communication: Asks enough upfront to make sure the answer lands with the right context for the right audience.
Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
Collaboration: Builds trust by asking genuine questions and showing they care about what stakeholders need, not just what they asked for.
Curiosity & Growth: Asks more than most and is driven to grow from technical executor into analytical partner over time.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to accelerate your career? Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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