Business Intelligence Lead, Performance Marketing

Remote from: USA
Salary, yearly, USD: 120,000 - 150,000
Department: Data Science & Analytics
Employment type: Full Time,
Job posted: 16 Jun 2026
Apply before: 16 Jul 2026
Experience level: Senior
Views / Applies: 7 / 2

Launch Potato builds and scales innovative digital businesses.

Actively Hiring

AI Summary

Launch Potato seeks a Business Intelligence Lead to own reporting infrastructure for performance marketing across multiple verticals. The role requires expert SQL, LookML, and the ability to analyze unstructured data, with a focus on driving business decisions. You will partner with Yield, Paid Media, and Account Management teams to uncover trends and deliver proactive insights. This is not a passive dashboard-building role; it demands curiosity, ownership, and a drive to make data actionable. The position offers a path to becoming a trusted analytical partner within a high-growth, remote-first company.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires expert-level SQL, LookML, and deep performance marketing knowledge, along with 7+ years of experience. The expectation to drive proactive insights and own complex reporting infrastructure makes it highly challenging.

Salary Analysis

AI Insight The offered salary range of $120,000 to $150,000 is competitive for a BI Lead role, aligning with market rates for experienced professionals in performance marketing. The midpoint of $135,000 reflects a solid offer for the required expertise and ownership level.

Key Skills

SQL LookML Business Intelligence Performance Marketing Data Analysis Dashboard Development Affiliate Marketing Data Literacy Reporting Cross-functional Collaboration

Cover Letter Sample

I am writing to express my interest in the Business Intelligence Lead, Performance Marketing role at Launch Potato. With over 7 years of experience in business intelligence and a strong background in performance marketing, I have a proven track record of owning reporting end-to-end and driving data-informed decisions.

I have deep expertise in SQL and LookML, and I thrive on working with complex, unstructured data to extract actionable insights. My approach is to partner closely with business teams to understand their goals and deliver dashboards that not only inform but also drive strategic actions.

I am particularly drawn to Launch Potato's high-growth, high-performance culture and the opportunity to shape the reporting infrastructure across key verticals. I am excited about the prospect of becoming a proactive analytical partner who helps the team see around corners.

Thank you for considering my application. I look forward to the possibility of contributing to Launch Potato's success.

Possible Interview Questions

Can you describe your experience with performance marketing data and how you've used it to drive business decisions?

In my previous role, I worked with paid media and affiliate marketing data to analyze campaign performance, customer acquisition cost, and conversion rates. I built dashboards that allowed the marketing team to identify underperforming channels and reallocate budget, resulting in a 15% increase in ROI.

How do you approach standardizing reporting across multiple teams or verticals?

I start by auditing existing reports to identify discrepancies and redundancies. Then, I work with stakeholders to define key metrics and create a shared data model. I build a centralized reporting suite with consistent definitions, and I provide training to ensure adoption.

Describe a time when you had to work with messy, unstructured data. How did you handle it?

I once had to analyze campaign data from multiple third-party sources with inconsistent formats. I wrote SQL scripts to clean and transform the data, created a staging layer in our data warehouse, and documented the process for reproducibility. The final analysis provided clear insights that the team used to optimize their strategy.

How do you ensure that the dashboards you build are actually used and acted upon?

I involve end-users from the beginning, understanding their workflow and pain points. I design dashboards that are intuitive and highlight actionable insights. I also follow up regularly to gather feedback and iterate. I believe that if the dashboard makes their job easier and more effective, adoption follows naturally.

This role requires you to become a trusted analytical partner. How would you build that trust with your stakeholders?

I build trust by listening first, delivering accurate and timely insights, and continuously improving my understanding of the business. I make sure to explain the 'why' behind the data and connect my work to business outcomes. Transparency and reliability are key.

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly

MUST HAVE:

Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder

EXPERIENCE: Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

YOUR ROLE

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You’ll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren’t currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off, it’s for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Outcomes (Performance Expectations)

30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals.
60 Days in: Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context.
90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established.
6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team.
Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings.

Competencies

Analytical Rigor: Asks the hard questions and traces discrepancies to the source before drawing conclusions.
Reporting Ownership: Engages stakeholders to understand how reporting is used before building, i.e. creates dashboards that are adopted, not just delivered.
Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
Communication: Asks enough upfront to make sure the answer lands with the right context for the right audience.
Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
Collaboration: Builds trust by asking genuine questions and showing they care about what stakeholders need, not just what they asked for.
Curiosity & Growth: Asks more than most and is driven to grow from technical executor into analytical partner over time.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to accelerate your career? Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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