About this role.
Cresta is hiring a founding Enterprise Account Executive to develop strategic F1000 opportunities across APAC, with initial emphasis on Australia. The role owns the full enterprise sales cycle, including prospecting, executive relationship building, business-case development, proposals, negotiation, and closing. The successful candidate brings at least five years of enterprise SaaS sales experience and a record of attaining quota on complex agreements. This high-visibility startup position also helps shape regional expansion strategy, sales process, and cross-functional priorities, with Melbourne access and approximately 25% travel required.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Enterprise Account Executive, APAC role at Cresta. With enterprise SaaS sales experience, I have led complex, multi-stakeholder sales cycles, developed value-based business cases, and built trusted executive relationships to close strategic opportunities.
My strengths include consultative selling, C-level communication, deal orchestration, and cross-functional collaboration, which align closely with Cresta’s mission to bring AI-driven customer experience outcomes to leading enterprises.
I would welcome the opportunity to help establish Cresta’s presence in Australia and the broader APAC market while contributing to a high-performing, customer-focused sales organization.
Sample interview questions
I begin by mapping the buying committee, business priorities, decision process, commercial constraints, and technical stakeholders. I create a mutual action plan with clear milestones, tailor value messages to each stakeholder, and maintain executive sponsorship throughout the cycle.
I quantify the customer’s current-state costs and revenue opportunities, connect Cresta’s capabilities to measurable operational and customer-experience outcomes, and validate assumptions with the customer. I then present a concise business case that combines financial impact, implementation considerations, and strategic value.
I use a structured account-planning approach that identifies target accounts, executive personas, trigger events, competitive context, and tailored outreach hypotheses. I balance disciplined prospecting with partner and network development, then use discovery to confirm whether a strategic opportunity exists.
I prepare early by understanding each side’s priorities, decision authority, alternatives, and non-negotiables. During negotiations, I protect value through give-get tradeoffs, coordinate legal and executive stakeholders closely, and keep the process tied to the customer’s desired business outcomes and timeline.
I establish shared objectives, regular deal-team cadences, clear ownership, and an agreed customer narrative across Product, Engineering, Marketing, and Customer Success. I bring customer insights back to internal teams while ensuring commitments are realistic and the customer receives a coordinated experience.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
As a founding Enterprise Account Executive you will focus on some of the largest F1000 companies in APAC, working on big strategic deals that will change the trajectory of the company. You’ll identify and articulate how Cresta can unlock significant value for our customers, build relationships with key executives and evangelize cutting edge AI technology. As an early member of the team at a growing startup, you’ll have the opportunity to help define our sales process, participate in regional expansion strategy and help build the APAC region, starting with success in Australia.
This is a high-impact, high-visibility role for someone who thrives in a fast-paced startup environment and is passionate about using cutting-edge AI to solve real-world business challenges. You’ll help shape our sales strategy, influence cross-functional priorities, and contribute to building a high-performing, customer-obsessed sales culture.
Responsibilities:
- Own the sales experience while building and managing relationships with key decision-makers and executives
- Run complex sales cycles from initial contact to close
- Prospect for new clients, design product presentations and business cases, develop and deliver proposals, negotiate and close contracts
- Develop a command of the Cresta product, the Contact Center market, our unique competitive differentiators, and our customers’ needs
- Partner closely with Product, Marketing, Customer Success and Engineering to deliver an exceptional customer experience
- Own and hit your number
Qualifications We Value:
- 5+ years of SaaS software sales experience at an enterprise level, with referenceability of consistently delivering to sales quotas in this time
- Experience negotiating, structuring and executing complex enterprise-level agreements
- Prior experience leading cross-functional teams through large deal close processes
- Ability to articulate contractual, technical, and financial value points to customers, including C-level executives
- Excellent communication and presentation skills with experience presenting to C-level executives
- Ability to be in Melbourne easily, often at short notice. Also, the ability to travel domestically and internationally up to around 25% of the time
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- We offer Cresta employees a variety of medical benefits designed to fit your stage of life
- Flexible vacation time to promote a healthy work-life blend
- Paid parental leave to support you and your family
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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