About this role.
Cresta is hiring a founding Enterprise Account Executive to win and expand strategic F1000 customer opportunities across EMEA, with initial emphasis on the UK. The role owns the full enterprise sales cycle, including prospecting, executive discovery, value-based presentations, proposal development, negotiation, and closing. The successful candidate will partner closely with Product, Marketing, Customer Success, and Engineering while helping shape regional sales strategy and process. Candidates need at least five years of enterprise SaaS sales experience, a consistent quota-attainment record, strong C-level communication, and the ability to be in London on short notice. The position is remote in the United Kingdom and involves domestic and international travel of up to approximately 25%.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Enterprise Account Executive, EMEA role at Cresta. My enterprise SaaS sales experience has equipped me to navigate complex, multi-stakeholder sales cycles, build executive relationships, and articulate measurable business value for innovative technology solutions.
I would bring a consultative, disciplined approach to prospecting, business-case development, contract negotiation, and cross-functional deal leadership. Cresta’s mission to transform customer experiences with conversational AI is especially compelling, and I would welcome the opportunity to help establish its UK and broader EMEA enterprise presence.
Thank you for your consideration. I look forward to discussing how I can help Cresta build a high-performing, customer-focused sales organization.
Sample interview questions
I would begin with a focused account plan that maps the economic buyer, operational sponsors, technical stakeholders, procurement, and likely blockers. I would use discovery to quantify current contact-center costs, revenue leakage, and customer-experience gaps, then align Cresta’s capabilities to a jointly validated business case and mutual action plan.
In a prior enterprise cycle, I coordinated executive sponsors, solution consultants, legal, security, and customer success around a mutual close plan. I kept the team aligned through clear owners, decision dates, risk reviews, and executive updates, which enabled us to resolve commercial and technical objections and close on schedule.
I tailor the message to the executive’s priorities: revenue growth, service quality, operational efficiency, risk, or strategic differentiation. Rather than leading with product features, I present a quantified value hypothesis, relevant customer outcomes, and a practical path to measurement and adoption.
I maintain control by establishing procurement and legal stakeholders early, confirming the approval process, and separating negotiable commercial items from non-negotiable business outcomes. I use give-get negotiations, protect value through clear packaging and success criteria, and ensure any concessions advance a defined path to signature.
I use leading indicators such as qualified pipeline coverage, executive meetings, opportunity progression, business-case completion, and mutual action-plan adherence. I inspect deals regularly for customer urgency, access to power, quantified value, and next steps, then address gaps early rather than relying only on late-stage forecast optimism.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
As a founding Enterprise Account Executive you will focus on some of the largest F1000 companies in EMEA, working on big strategic deals that will change the trajectory of the company. You’ll identify and articulate how Cresta can unlock significant value for our customers, build relationships with key executives and evangelize cutting edge AI technology. As an early member of the team at a growing startup, you’ll have the opportunity to help define our sales process, participate in regional expansion strategy and help build the EMEA region, starting with success in the UK.
This is a high-impact, high-visibility role for someone who thrives in a fast-paced startup environment and is passionate about using cutting-edge AI to solve real-world business challenges. You’ll help shape our sales strategy, influence cross-functional priorities, and contribute to building a high-performing, customer-obsessed sales culture.
Responsibilities:
- Own the sales experience while building and managing relationships with key decision-makers and executives
- Run complex sales cycles from initial contact to close
- Prospect for new clients, design product presentations and business cases, develop and deliver proposals, negotiate and close contracts
- Develop a command of the Cresta product, the Contact Center market, our unique competitive differentiators, and our customers’ needs
- Partner closely with Product, Marketing, Customer Success and Engineering to deliver an exceptional customer experience
- Own and hit your number
Qualifications We Value:
- 5+ years of SaaS software sales experience at an enterprise level, with referenceability of consistently delivering to sales quotas in this time
- Experience negotiating, structuring and executing complex enterprise-level agreements
- Prior experience leading cross-functional teams through large deal close processes
- Ability to articulate contractual, technical, and financial value points to customers, including C-level executives
- Excellent communication and presentation skills with experience presenting to C-level executives
- Ability to be in London easily, often at short notice. Also, the ability to travel domestically and internationally up to around 25% of the time
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time to promote a healthy work-life blend
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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