About this role.
This remote Inbound Sales Representative role supports families seeking senior care by handling pre-screened leads, conducting detailed consultations, and matching families with appropriate providers. The position requires empathetic, consultative inside sales skills while achieving daily call, referral, and tour-scheduling benchmarks. It is a full-time, non-exempt role with a fixed 40-hour schedule that may include evenings, weekends, and some holidays. Successful candidates bring at least two years of inbound sales or call-center experience, a record of surpassing targets, and strong CRM, computer, note-taking, and multitasking capabilities. The role combines mission-driven customer interaction with a structured, metrics-oriented sales environment.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
3/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Inbound Sales Representative position at A Place for Mom. My background in consultative inbound sales has prepared me to build trust quickly, uncover client needs through thoughtful questions, and guide people toward practical solutions while consistently meeting performance goals.
I would bring empathy, disciplined follow-through, and strong CRM documentation skills to every family interaction, recognizing the importance of making a complex senior-care search feel manageable and personal. I am comfortable in a high-volume, metrics-driven remote environment and motivated by A Place for Mom's mission to support caregivers and their loved ones.
Thank you for your consideration. I would welcome the opportunity to discuss how I can contribute to exceptional family experiences and successful referral outcomes.
Sample interview questions
I begin by listening without interrupting, acknowledging the family's situation, and asking open-ended questions about care needs, preferences, timing, and concerns. I summarize what I heard to confirm understanding, then provide clear and relevant options rather than overwhelming them with information. This approach creates trust and allows me to guide the conversation toward an appropriate next step.
In a previous inbound role, I improved my conversion performance by reviewing calls that did not advance and identifying where I was moving too quickly into solutions. I adopted a more structured discovery process, documented decision criteria in the CRM, and used follow-up commitments at the end of each call. As a result, I exceeded my monthly conversion target while maintaining strong quality scores.
I use a consistent call framework and concise note templates so I can capture essential facts in real time without losing focus on the caller. I prioritize key details such as care needs, location, budget considerations, decision-makers, and urgency, then complete any remaining administrative updates immediately after the call. This keeps records accurate and makes handoffs or follow-up efficient.
I would first understand the source of hesitation, such as uncertainty about timing, cost, quality, or family alignment. I would address the concern with relevant information, explain the value of taking a low-pressure next step, and offer choices that match their preferences. If they are not ready, I would agree on a clear follow-up plan and document the concern so the next interaction remains personalized.
I break larger targets into manageable daily activity goals and monitor my progress throughout the shift. I stay focused by connecting each metric to the customer outcome it represents, such as helping a family reach a suitable provider or schedule a tour. I also use feedback, call reviews, and CRM data to identify small improvements that strengthen both performance and customer experience.
As an Inbound Sales Representative at A Place for Mom, you’ll be the trusted first point of contact for families searching for senior care solutions. In this high-impact sales role, you’ll use empathy, insight, and strategic guidance to help caregivers as they explore the best care options for their loved ones.
What you will do:
Work in a growing, fast-paced industry as an expert resource for families on senior care options, delivering an exceptional experience aligned to our company mission
Take inbound, pre-screened leads working remotely from your home office as an inside sales representative, working an assigned shift with strong schedule adherence
Conduct in-depth initial consultation calls with families
Educate families on customized senior care options, and work to find the senior living communities and home care providers that best match their needs
Act as the liaison between families and senior housing communities or care providers once you successfully complete the 4 week new hire training program
What will make you successful:
Success is measured by reaching daily production benchmarks (inbound calls and outbound return calls), which consists of referring families out to communities and scheduling tours for them to ultimately drive move-ins. As a Welcome Advisor you will be the company’s first interaction with a family with the goal of being empathetic to their situation and delivering a great family experience.
Qualifications:
Two or more years of experience in inside sales/inbound call center
History of exceeding sales targets
Ability to multitask; simultaneously talk on the phone and take notes on the computer
Strong computer and typing skills necessary, including Word and Excel and ability to learn and navigate internal CRM system
Schedule:
You will work a 40-hour work schedule on an hourly, non-exempt basis. Schedules are set based on business needs, and may include regularly scheduled evenings and weekends, along with some holiday shifts during the year.
Compensation:
Base Salary: $45,760 ($22.00 an hour)
On Target Earnings: $74,000 ($28,240 variable bonus (Uncapped)
Benefits:
401(k) plus match
Dental Insurance
Health Insurance
Vision Insurance
Paid Time Off
#LI-JR1
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
Win The Right Way: We see organizational integrity as the foundation for how we operate.
Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
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