About this role.
A Place for Mom is hiring a senior inside-sales professional to re-engage families searching for senior care and guide them toward move-in decisions. The role owns a warm-lead pipeline, uses high-volume phone, text, and email outreach, and requires disciplined CRM documentation and forecasting. Success depends on consultative selling, rapid trust-building, consistent follow-up, and achievement of monthly conversion targets. This is a fully remote, Pacific Time-oriented role with some evening, weekend, and holiday scheduling requirements.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Senior Inside Sales Advisor role at A Place for Mom. My background in quota-driven inside sales, warm-lead pipeline management, and consultative customer conversations has prepared me to help families confidently progress from initial interest to a move-in decision.
I bring a disciplined approach to high-volume follow-up across phone, text, and email, while maintaining accurate CRM records and clear next steps for every opportunity. I would welcome the opportunity to combine my sales focus, active listening, and accountability with A Place for Mom's mission of helping families navigate important senior-care decisions.
Thank you for your consideration.
Sample interview questions
I segment opportunities by decision stage, urgency, next action, and likelihood to convert. I schedule every follow-up in the CRM with a specific purpose, prioritize time-sensitive families and stalled opportunities, and review my pipeline daily to ensure no qualified lead lacks a documented next step.
I would review prior notes to tailor my outreach around their stated care needs, concerns, and tour feedback. I would use a concise multichannel sequence that offers practical value—such as additional community options, help scheduling another tour, or answers to a concern—while respectfully asking what is preventing a decision.
I treat empathy and outcomes as connected rather than competing priorities. By listening carefully, clarifying the family's needs, and offering relevant next steps, I help them make an informed decision while moving the opportunity forward in a way that is helpful and respectful.
I would monitor outreach volume, contact rate, response rate, appointments or tours scheduled, tour-to-move-in conversion, pipeline aging, follow-up completion, and quota attainment. Looking at these measures by lead source and stage helps identify whether I need to improve activity, qualification, messaging, or closing behavior.
After call reviews showed that I was moving too quickly into solutions, I adjusted my discovery process to use more open-ended questions and confirm needs before presenting options. This improved the quality of my recommendations, strengthened trust with prospects, and increased my conversion rate over the following months.
As a Senior Inside Sales Consultant, you will work with families who have already begun their search with A Place for Mom and guide them through the final stages of their decision.
This is a high-activity, performance-driven inside sales role focused on re-engaging families, managing a pipeline of opportunities, and converting interest into move-ins.
You will be responsible for consistent follow-up, strong consultative selling, and disciplined execution across every stage of the sales process.
You will play a critical role in helping families make one of the most important decisions of their lives. Your ability to follow through, guide effectively, and drive outcomes directly impacts both family experiences and business success.
What you will do:
Manage a pipeline of families who have previously engaged with A Place for Mom and require continued guidance toward a move-in decision.
Execute consistent, high-volume outreach across phone, text, and email to re-engage and advance families.
Drive outcomes by moving families from tour to decision, including scheduling additional tours and providing new referrals when needed.
Apply a structured follow-up cadence to maintain engagement and prevent pipeline stagnation.
Build trust quickly with families, understand their needs, and guide them to the best-fit care options.
Partner with senior living communities and care providers to coordinate tours, share feedback, and support move-in conversion.
Maintain accurate, real-time documentation in CRM to reflect pipeline status, next steps, and forecasts.
Consistently meet or exceed monthly sales targets and conversion expectations.
Participate in ongoing coaching, call reviews, and training to continuously improve performance.
What will make you successful:
High daily activity and consistent follow-up execution
Strong pipeline management and organization
Ability to convert engaged families into move-ins
Consistent achievement of sales targets
Responsiveness to coaching and continuous improvement
Who you Are:
A results-driven sales professional who thrives in a high-activity, metrics-based environment
Skilled at closing and advancing deals, not just generating interest
Highly organized with the ability to manage multiple families and timelines simultaneously
Comfortable owning a pipeline and being accountable for outcomes
Coachable, resilient, and motivated to improve performance
Qualifications:
5+ years of experience in a quota-driven sales role, preferably inside or phone-based sales
Proven track record of meeting or exceeding sales targets
Experience managing and converting warm lead pipelines
Strong communication and active listening skills
Ability to multitask (phone + CRM documentation simultaneously)
Proficiency with CRM systems and Microsoft Office tools
Ability to work remotely with a high level of focus and accountability
Preferred:
Bachelor’s degree
Strongly preferred Senior Living Community Sales Experience
Work Environment:
Fully remote role with a required dedicated home office space
High-speed, hardwired internet connection required
Company-provided laptop, VOIP system, CRM access, and tools
Schedule includes some evenings, weekends, and holidays
Compensation:
Hourly Base Salary: $51,500 ($24.76 an hour)
On Target Earnings: $86,500 ($35,000 variable bonus (Uncapped)
Benefits:
401(k) plus match
Dental Insurance
Health Insurance
Vision Insurance
Paid Time Off
#LI-JR1
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
Win The Right Way: We see organizational integrity as the foundation for how we operate.
Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
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