About this role.
Oowlish is hiring a remote Meta Creative Strategist to develop, test, and optimize paid-social creative for eCommerce and DTC campaigns. The role owns concepts, hooks, scripts, UGC briefs, testing hypotheses, and iterative creative direction informed by campaign data. It partners closely with media buyers, creators, and marketing teams to improve customer acquisition outcomes across Meta advertising. Candidates need strong direct-response marketing knowledge, hands-on creative-production familiarity, and fluency with metrics such as CTR, CPA, CVR, Thumbstop Rate, and Hold Rate. Experience with Shopify, creator management, DTC brands, and AI-driven campaign ecosystems is preferred.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
4/5Salary analysis
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Core skills
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Sample interview questions
I first segment results by audience, offer, format, angle, hook, and placement to isolate meaningful patterns. I review metrics such as Thumbstop Rate and Hold Rate for attention, then CTR, CVR, and CPA for downstream efficiency. From those findings, I prioritize a small set of hypotheses with clear variables, expected signals, and a defined next iteration.
I would begin with the target customer's pain point, desired outcome, objections, and the product's most credible proof points. I would then write a concise brief covering the opening hook, creator persona, visual beats, product demonstration, testimonial or evidence, offer, and call to action. I would produce several angle variations so the team can test different motivations without changing every variable at once.
Thumbstop Rate and Hold Rate indicate whether the opening and pacing earn attention, while CTR reflects whether the message creates intent to learn more. CVR and CPA show whether that attention converts efficiently after the click. I assess the metrics together because a creative can have a strong hook but weak conversion if its promise, proof, or audience-message fit is misaligned.
I define non-negotiable brand elements, such as core claims, visual identifiers, tone boundaries, and compliance requirements, then allow experimentation within those guardrails. Performance creative can still be authentic and distinctive when it uses clear benefits, credible proof, and native platform storytelling. I share winning insights with brand stakeholders so learnings strengthen both response and long-term consistency.
I would review delivery, audience, placement, frequency, and creative-level results with the media buyer to determine whether the issue is messaging, fatigue, targeting, or media conditions. Based on the diagnosis, I would recommend focused iterations such as a new hook, different proof, revised offer framing, shorter edit, or alternate format. We would document the hypothesis and outcome so future testing becomes faster and more systematic.
Join Our Team
Oowlish, one of Latin America’s rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We’re looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.
About the role:
We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.
This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.
You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.
What you will do:
- Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
- Create and iterate performance-focused advertising creatives
- Build weekly creative testing plans based on campaign performance data
- Analyze winning and underperforming creatives to identify repeatable patterns
- Develop UGC briefs, shot lists, and creative direction for content teams
- Recommend creative iterations based on performance signals and testing outcomes
- Maintain a structured testing process across products, offers, audiences, formats, and creative angles
- Collaborate closely with media buyers to improve campaign performance
- Stay current on eCommerce creative trends, UGC formats, and paid social best practices
- Contribute to creative strategy in AI-driven campaign environments
Requirements:
- Proven experience developing high-performing Meta advertising creatives
- Strong understanding of direct-response marketing principles
- Experience working in eCommerce environments
- Strong communication and organizational skills
- Ability to balance brand consistency with performance objectives
- Strong understanding of performance-driven creative strategy
- Experience collaborating with media buying and marketing teams
- Ability to analyze creative performance data and identify optimization opportunities
Must have:
- UGC concepts
- Product-focused creative
- Testimonial creative
- Founder-led content
- Offer-based advertising
- Strong understanding of:
- Hooks
- Angles
- Creative testing
- Messaging strategy
- Direct response marketing
- Experience writing:
- Hooks
- Scripts
- Creative briefs
- Testing hypotheses
- Experience using:
- CapCut
- Photoshop or similar design tools
- Video editing platforms
- Strong understanding of performance metrics, including:
- Thumbstop Rate
- Hold Rate
- CTR
- CPC
- CVR
- CPA
- Experience analyzing creative performance and identifying winning patterns
- Ability to develop and execute structured creative testing programs
Nice to Have:
- CPG
- Food & Beverage
- Outdoor
- Lifestyle
- Consumer Products
- Copywriting experience
- Creator management experience
- Experience working with DTC brands
- Experience collaborating directly with performance marketing teams
- Familiarity with Andromeda and GEM ecosystems
- Experience producing content in-house
Compensation
Additional Information
If you enjoy thinking like a business owner, care deeply about great UX, and know how to turn Shopify into a growth engine, we’d love to hear from you.
Apply and let’s talk.
Benefits & Perks:
Home office;
Competitive compensation based on experience;
Career plans to allow for extensive growth in the company;
International Projects;
Oowlish English Program (Technical and Conversational);
Oowlish Fitness with Total Pass;
Games and Competitions;
You can also apply here:
Website: https://www.oowlish.com/work-with-us/
LinkedIn: https://www.linkedin.com/company/oowlish/jobs/
Instagram: https://www.instagram.com/oowlishtechnology/
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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