About this role.
Webflow is seeking a six-month, full-time contract Paid Social Specialist to execute and optimize B2B paid social campaigns, primarily in LinkedIn Campaign Manager and secondarily in Meta. The role owns hands-on campaign building, audience activation, experimentation, UTM quality assurance, and weekly performance optimization across full-funnel programs. The specialist will support core-market, EMEA, brand-awareness, partner, and account-based marketing initiatives while maintaining strict regional and audience segmentation. Success is measured by CRM-sourced pipeline outcomes, including MQL and Sales Accepted Opportunity pull-through, rather than platform activity alone. This remote role requires meaningful overlap with US Eastern time and strong self-direction under a growth marketing manager's strategic guidance.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I separate upper-, mid-, and lower-funnel objectives into distinct campaigns with clear naming, budget controls, creative themes, and success metrics. I use matched-account and contact lists where available, apply customer and open-pipeline exclusions, and maintain separate retargeting pools so performance and frequency can be managed by funnel stage.
I would validate UTMs and campaign naming first, then review Salesforce and Tableau reporting for MQL creation, opportunity progression, and Sales Accepted Opportunity pull-through. Platform metrics such as reach, CTR, CPM, and engagement are diagnostic inputs, but I would base optimization recommendations on CRM-sourced outcomes and documented attribution methodology.
I review delivery, spend pacing, CPM, frequency, engagement, audience saturation, and downstream CRM performance by campaign, audience, creative, and region. I prioritize changes with a clear hypothesis, such as reallocating budget toward stronger audiences, refreshing fatigued creative, adjusting bids, or refining exclusions, and document both the change and expected outcome.
I would create separate campaign structures, reporting views, budgets, naming conventions, and retargeting audiences for each region, including UKI, DACH, and France. I would verify that regional lists, exclusions, language or creative considerations, and tracking parameters remain isolated from the core market to preserve clean measurement.
I use a launch checklist covering approved campaign naming, destination URLs, UTM parameters, audience inclusion and exclusion logic, conversion or reporting alignment, creative specifications, budget, dates, and QA previews. After launch, I confirm that traffic is being captured correctly in analytics and that Salesforce or BI reporting can distinguish the campaign according to team conventions.
About the role
Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.
We’re looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you’ll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.
You’ll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn’t converting, you’ll do well here.
Details
- Duration: 6 Months
- Hours: 40 hours per week
- Rate: $83/hr
- Remote, with meaningful overlap with US Eastern hours
What You’ll Own
- Core market builds and optimization
- Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel
- Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions
- Manage tiered Sponsored Messages, Document Ads, and single-image programs
- Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management
- Run Meta mid-funnel retargeting and account-based programs
- Design and execute in-platform experiments — audience, format, bid strategy, funnel structure
- EMEA expansion
- Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy
- Build and maintain separate regional retargeting pools
- Keep EMEA segmented from core market at all times, in both build structure and reporting
- Brand awareness
- Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta
- Measure brand work on reach, frequency, and brand lift signals — not direct conversion
- Partner and account-based programs
- Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists
- Handle audience activation, campaign QA, and launch checks
- Measurement hygiene
- Own UTM construction and QA for every campaign you launch, following documented team conventions
- Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only
- Flag anomalies with a diagnosis attached, not just a metric
What You’ll Bring
- 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale
- Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range
- Working knowledge of Meta for B2B retargeting and account-based targeting
- Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau
- Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies
- Experience running multi-region programs where regions are measured separately
- Self-direction. You’ll get clear priorities and be trusted to execute without daily check-ins
Nice to have
- Experience with list-building or data enrichment tools (Clay or similar)
- Familiarity with a marketing automation platform (Marketo, HubSpot)
- Account-based marketing program experience
- Agency background managing enterprise B2B social budgets
Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn’t a solo act.
- Reinvent ourselves. We don’t just improve what exists, we imagine what’s possible.
- Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.
Benefits
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Be you, with us
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for accommodation requests will be administered.
To join Webflow, you’ll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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