About this role.
Halter is hiring a Regional Sales Lead to manage and develop Territory Managers across West Texas, supporting growth in its livestock-management hardware and software business. The role is highly field-oriented, requiring approximately 60% travel for customer visits, rep coaching, sales training, and deal support. The leader owns regional revenue performance, pipeline discipline, Salesforce hygiene, forecasting, hiring, and translation of national strategy into local execution. Success requires frontline sales leadership, consultative selling expertise, operational rigor, and comfort operating in a fast-scaling, ambiguous environment.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I start with data and field observation to identify whether the gap is in activity, discovery quality, deal progression, or product knowledge. I then set a small number of clear leading indicators, coach through joint customer visits and role-plays, and hold consistent one-to-ones to reinforce accountability. I share wins and repeatable practices across the team while addressing persistent performance issues directly and respectfully.
I would establish non-negotiable stage definitions, required opportunity fields, and a weekly pipeline review cadence. Forecast calls would focus on evidence: customer pain, decision process, next steps, risks, and close-plan quality rather than rep optimism. I would audit records regularly, coach to the gaps, and use CRM data to identify where deals or rep behaviors need intervention.
Before the meeting, I align on the objective, customer context, roles, and the specific skill the rep wants to practice. During the conversation, I let the rep lead unless intervention is needed, model concise discovery or objection handling when useful, and capture observations. Immediately afterward, I debrief what worked, identify one or two actionable improvements, and agree on the next customer-facing action.
I would combine customer conversations, rep feedback, win-loss data, and local market realities to understand priority segments, operational constraints, and purchasing triggers. From there, I would tailor account coverage, messaging, proof points, and field-event activity while retaining the core commercial process. I would continuously share local insights with leadership and cross-functional partners so the broader strategy improves as well.
I make expectations, metrics, and behaviors explicit from the outset, then provide the coaching, tools, and time needed for people to meet them. Accountability means discussing gaps early, using evidence, and agreeing on concrete improvement plans rather than waiting for results to deteriorate. Being supportive is not lowering the bar; it is helping each person understand how to clear it.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It’s changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world – this isn’t easy, and in truth, we love that it’s hard.
We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our LinkedIn & Instagram.
About the role
As a Regional Sales Manager at Halter, you will lead a team of Territory Managers on the front lines of transforming livestock management across the U.S. This is a deeply hands-on role: you’ll spend most of your time in the field coaching reps, joining customer conversations, and removing barriers to their success.
You’ll shape regional performance, uphold rigorous pipeline and Salesforce standards, and ensure your team executes with consistency and excellence. We’re looking for a leader who brings energy, high standards, and a strong sense of culture. Someone who cares about people, thrives in fast growth, and can operate equally well in strategy discussions and day-to-day execution.
This role is based in the West Texas region. Candidates will ideally be based in Midland, Lubbock, San Angelo or Abilene. Frequent travel is required as apart of this role.
What you’ll do
Lead, coach & develop Territory Managers through frequent in-field work (~60% travel), ongoing feedback, role-plays, and hands-on sales training to ensure strong execution and skill development.
Own regional revenue performance by driving consistent activity, supporting both new sales and account expansion, and ensuring TMs meet input and output targets.
Maintain world-class Salesforce hygiene & forecasting, reviewing pipelines weekly, ensuring accurate data, and acting as deal support on structure, escalations, and critical opportunities.
Serve as the regional voice – surfacing customer insights, product feedback, and operational issues to Product, Engineering, Marketing, Customer teams, and broader leadership.
Localize national strategy into regional execution plans, run lightweight team rhythms (1:1s, check-ins), and align closely with U.S. commercial leadership on performance and priorities.
Recruit and develop high-performing talent, helping scale Territory Manager teams as Halter grows rapidly across the U.S.
What you’ll bring
Strong Frontline Sales Leadership: Experience leading and developing field sales reps, ideally in high-growth or high-velocity environments, with a track record of coaching reps to consistently improve performance.
Hands-On, Field-First Mindset: Comfortable spending the majority of your time on the road – joining customer visits, modeling best practices, and staying deeply connected to real-world customer challenges.
Expertise in Sales Process & Methodology: Proficiency in modern sales practices (e.g., consultative/challenger sales models, role-plays, discovery techniques) and the ability to coach Territory Managers to master them.
Pipeline, Salesforce, & Forecasting Discipline: Strong operational rigor with CRM hygiene, pipeline management, input metrics, and forecasting accuracy – especially important in a hardware + software environment.
Direct, Supportive People Leadership: A leadership style built on clarity, accountability, empathy, and high support – someone who cares deeply, sets high expectations, and builds strong team culture.
Comfort With Ambiguity & Fast Growth: Thrives in dynamic, evolving environments; adaptable, resourceful, and motivated by building systems, processes, and habits in a rapidly scaling U.S. business.
Our Benefits
Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth.
Health Benefits – We offer best-in-class insurance for our employees, so they can care for themselves and their families.
16 weeks of paid parental leave for primary and 8 weeks for secondary caregivers plus many other parental benefits that support you and your family.
Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
We’re proud to offer 401k and make an employer match. We offer a 100% match on the first 3% you contribute, and a 50% match on the next 2%.
Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don’t forget to follow us on LinkedIn & Instagram.
Why our team loves working at Halter:
Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.
Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You’ll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.
You’ll grow here. Autonomy, mastery, and learning define how we work. You’ll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund.
This isn’t easy, and we love that it’s hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: “Joining Halter is a bit like strapping yourself to a rocket ship, but it’s an epic journey to be a part of!”
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