About this role.
Cloudinary is hiring a contract ABM and paid media execution specialist for a small Growth Marketing pod focused on rapid experimentation. The role owns hands-on campaign launches across ABM platforms, Google Ads, LinkedIn Ads, and AdRoll, including audience setup, tracking, creative variations, and account-specific personalization. Success is measured primarily by experiment volume, engagement improvements among target accounts, and qualified pipeline rather than strategic planning deliverables. The specialist will work asynchronously with the paid lead, growth director, ABM team, and sales partners while documenting hypotheses, setups, and results. Candidates need 1–3 years of practical paid acquisition or ABM execution experience and strong concise written English.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would explain the hypothesis, target audience, channel, creative or offer variation, tracking configuration, and decision criteria. I would then share the results, what I learned, and the specific next experiment I launched based on the evidence.
I would use a repeatable experiment template covering hypothesis, audience, variable, success metric, budget, launch checklist, and reporting window. I would prioritize controlled changes, reusable campaign components, and validated tracking so speed does not create ambiguous results.
I use a consistent naming convention for source, medium, campaign, audience, and creative variant, then confirm that destination URLs and analytics capture those parameters. Before launch, I test the conversion path and verify that platform events and analytics reporting are firing correctly.
I would first identify the account's industry, likely use case, business priorities, and relevant buying group. I would adapt the message, proof points, landing-page content, and creative to that context while keeping the test focused on one or two measurable personalization variables.
It should be brief and decision-oriented: the hypothesis, what was launched, audience and key setup details, results against the chosen metric, interpretation, and next action. I would tag the learning consistently so the team can compare patterns across experiments over time.
About the role
We’re building a small, focused execution pod inside Growth Marketing to ship paid and account-based experiments at high cadence for a specific product line. This role is one of three on the pod. You’ll work directly with our paid lead and our growth director.
This is an execution role. You’ll be measured on the volume and quality of experiments you ship — not on slide decks, strategy memos, or planning frameworks. If you love getting things live and learning from what worked, you’ll thrive here.
What you’ll do
Run paid experiments at pace
Launch paid campaigns across digital channels: ABM platforms.
Build, test, and iterate ad creative and copy variations weekly.
Set up tracking, audiences, and conversion events cleanly so we always know what worked.
Ship two experiments per day on average — small, focused tests rather than big launches.
Personalize for target accounts
Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative.
Tailor landing pages and ad copy to specific industries, use cases, or company sizes.
Coordinate with the broader ABM and sales teams on account-level targeting and messaging.
Close the loop on what shipped
Log every experiment in the team tracker with hypothesis, setup, and outcome.
Tag results consistently — what worked, what didn’t, what we learned.
Write short async recaps so the rest of the team can learn from your tests without sitting in meetings.
Who you are
You ship
One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance.
You’ve personally launched campaigns, not just briefed someone else to do it.
You don’t wait for perfection. You ship a v1, learn, and iterate.
You know your way around the tools
Comfortable in: Google Ads, Linkedin Ads and AdRoll.
Can set up basic tracking, UTMs, and conversion events without a manager walking you through it.
Familiar with one or more creative tools — Figma, Canva, or similar — enough to ship ad variations yourself.
You write to think
Strong written English. You’ll spend more time writing recaps and briefs than sitting in calls.
Comfortable working asynchronously across time zones.
Direct, clear, and brief in writing. We don’t reward long emails.
You want to be measured on output
You’d rather ship ten small tests than plan one big one.
You want a role with clear weekly targets and visible outcomes.
You’re comfortable with feedback loops that are fast and direct.
What success looks like
After 90 days, a strong contributor in this role will have shipped a consistent volume of paid and ABM experiments week after week, demonstrably improved engagement with our target accounts compared to baseline, and generated qualified opportunities the sales team takes seriously
We’ll define specific targets together in week one — but the shape is: shipped volume, engagement lift, and qualified pipeline.
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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