About this role.
Cloudinary is seeking a contract Growth Hacker / AI Operator to own end-to-end growth for an individual product feature. The role combines AI-enabled automation, content publishing, experimentation, analytics, and outreach for backlinks, mentions, collaborations, and PR placements. Success depends on rapidly selecting meaningful growth metrics, shipping tests weekly, interpreting results, and stopping low-performing initiatives quickly. The ideal candidate is a strong English communicator with practical experience using AI agents, bots, scrapers, and automated content or outreach workflows. This is a high-ownership, execution-focused growth marketing role with a strong SEO-adjacent and product-led growth emphasis.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would explain the problem, the metric being targeted, the tools and workflow architecture used, and the controls implemented for quality. I would then share baseline versus post-launch performance, lessons from failed iterations, and how I scaled the workflow once it proved effective.
I would start with the feature’s business goal and user journey, then identify the most actionable leading indicator, such as qualified activation, feature adoption, or organic landing-page conversions. I would validate that the metric can be measured reliably, establish a baseline, and connect it to a meaningful downstream outcome.
Before launch, I define the hypothesis, success threshold, guardrails, expected time window, and decision rule. I continue tests that show credible movement or useful learning, revise tests with clear execution issues, and stop tests that miss the agreed threshold without a defensible reason to extend them.
I would prioritize relevance and genuine value by identifying publishers, communities, partners, and creators whose audiences benefit from the feature. My outreach would offer a useful asset, data point, tool, expert perspective, or collaboration angle, then I would track response quality, placements, referral traffic, and authority impact rather than volume alone.
I would use structured prompts, source verification, brand and factual review checklists, and human approval at high-risk points. I would also monitor outputs for duplication, inaccurate claims, weak personalization, and deliverability issues, using performance feedback to improve the automation over time.
About the role
We’re the Growth Marketing team. We move fast, run experiments (a lot of them), and measure everything. This role owns the growth of a single feature end-to-end — you’ll automate the work, ship the content, run the experiments, and go get the mentions and collaborations that make it climb. Half operator, half growth hacker, fully AI-native.
What you’ll do
Own a feature’s growth. Pick the metric, build the plan, and push it up and to the right.
Automate everything. Build bots, agentic workflows, and automations that ship content and experiments at scale — not by hand.
Ship and review. Publish content, tools, and pages fast, then review what worked and iterate.
Reach out. Hunt down collaborations, backlinks, mentions, and placements (Reddit, Quora, Substack, partners, PR) that grow topical authority.
Run experiments. Form the hypothesis, launch it, read the signal, log it, move on. Kill the zombies fast.
What you bring
Native or near-native English — you write and edit cleanly, and you can pitch a stranger convincingly.
AI-native mindset. You already build with AI tools (Claude, agents, automations) and want to push them further.
Speed and ownership. You’d rather ship, learn, and iterate than wait for perfect. The number is yours.
Growth instinct. You spot the lever, test it, and double down on what moves.
Range. Comfortable jumping between content, outreach, automation, and analysis in the same day.
Bonus points
Experience with SEO/GEO, linkbuilding, or community/PR outreach.
You’ve built your own scrapers, bots, or content pipelines.
A track record of quick wins — a feature or page you grew fast, with the numbers to show it.
How we work
Weekly ships. Real KRs. Experiments over opinions. You’ll own a number, and you’ll have the AI toolkit and autonomy to move it fast. 🚀
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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