About this role.
Obsidian Security is seeking a Senior Customer Marketing Manager to build and scale customer advocacy, engagement, and storytelling programs for its SaaS security platform. The role will develop customer reference networks, lifecycle initiatives, case studies, testimonials, milestone announcements, and co-marketing opportunities. This person will partner closely with Customer Success, Sales, Product Marketing, and leadership to identify customer champions and demonstrate business value. Success will be measured through engagement, retention, advocacy participation, and pipeline influence. The ideal candidate brings 5–7 years of relevant marketing or customer success experience, strong content-development skills, and the ability to build programs in a fast-growing cybersecurity company.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin by defining advocacy goals tied to business outcomes, such as increasing qualified references, expanding customer proof points, and supporting retention and pipeline. I would segment customers by adoption, outcomes, strategic value, and willingness to participate, then create clear participation paths for quotes, references, webinars, events, and case studies. I would also establish consent, recognition, and feedback processes so the program provides clear value to customers as well as Obsidian.
An effective cybersecurity case study is specific, credible, and outcome-led. It should clearly describe the customer’s risk or operational challenge, how the solution was deployed, and measurable results such as improved visibility, reduced response time, stronger governance, or lowered exposure. Strong executive quotes and a narrative that translates technical capabilities into business value are essential.
I would create a regular nomination process with Customer Success and Sales using defined criteria such as successful adoption, measurable outcomes, relationship health, renewal status, and comfort with public participation. I would review nominations jointly, prioritize opportunities by campaign and business need, and maintain a centralized advocate profile. Regular communication and transparent tracking would ensure teams know when and how to engage each advocate appropriately.
I would use a balanced scorecard that includes advocacy participation, active reference capacity, content engagement, event attendance, customer sentiment, and customer retention indicators. For revenue impact, I would track influenced pipeline, opportunities supported by references or customer proof, win rates, and sales-cycle effects where attribution is available. Reporting should combine quantitative performance with qualitative feedback from customers and internal stakeholders.
I would lead with a relevant customer challenge or market insight, use concise and credible language, and connect the story to practical security outcomes. Content would feature customer voice where approved, such as a quote, short video, or result-oriented visual, rather than making generic product claims. I would test formats and messaging by audience segment, then use engagement and conversion data to refine the content strategy.
Obsidian Security is the leading SaaS security platform, trusted by global enterprises like Snowflake, T-Mobile, and Algolia. We protect 200+ organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealand, including many of the world’s largest Fortune 1000 and Global 2000 companies.
Founded in 2017 and backed by top investors like Greylock, Obsidian was built to close a critical gap: securing SaaS apps where business happens—Microsoft 365, Salesforce, and hundreds more. The company does this by offering a complete SaaS security platform to reduce risk, detect and respond to threats, and prevent breaches at the source. Obsidian was built by leaders who redefined endpoint and identity security at CrowdStrike, Okta, Cylance, and Carbon Black. Now, they’re transforming how SaaS is secured.
With AI driving rapid SaaS growth and complexity, agentic AI tools gain privileged access to sensitive data through integrations, creating new risks most security tools miss. Obsidian uniquely detects anomalous OAuth token activity and manages integration risks. Major announcements are on the horizon. Recognizing that SaaS security needs to evolve, Obsidian enables growing organizations to start with a lightweight, prevention-focused browser extension and expand coverage over time.
With global momentum, a growing partner ecosystem including SentinelOne, Databricks, and Google Cloud, and a major fundraise ahead, Obsidian is scaling rapidly toward long-term growth and IPO readiness.
Obsidian is looking for a strategic and creative Customer Marketing Manager to build and scale programs that deepen customer engagement, celebrate customer success, and turn our users into passionate advocates. In this role, you’ll own customer storytelling – from case studies to milestone highlights – and scale Obsidian’s Customer Advocacy program.
In this role, you will
- Customer programs: Develop and manage customer advocacy and engagement programs, including reference networks, lifecycle touchpoints, and customer marketing initiatives.
- Customer content creation: Alongside PMM, produce high-quality customer stories, case studies, testimonials, and milestone announcements that highlight Obsidian’s value proposition.
- Collaborate cross-functionally: with CS, Sales, Product Marketing, and Leadership to identify strong customer stories and expand our use cases.
- Advocacy & references: Build and maintain a roster of customer champions who can support reference calls, speak at events/webinars, provide quotes, and participate in co-marketing.
- Insights & reporting: Track engagement and measure the impact of customer marketing initiatives on retention, advocacy, and pipeline influence.
Your background looks something like this
- 5-7 years of experience in customer marketing, product marketing, or customer success.
- Good understanding of the cyber security space specifically SaaS and AI security is a plus.
- Exceptional storytelling, interviewing, and content development skills with a strong understanding of how to effectively engage on LinkedIn.
- Strong relationship builder with the ability to work closely with customers and internal stakeholders.
- Highly organized and able to manage multiple projects simultaneously.
- Passionate about amplifying customer impact and building programs from the ground up.
Employee Benefits
Our competitive benefits packages are designed to support our employees’ well-being, both at work and at home. Our US based employees enjoy:
- Competitive compensation with equity and 401k
- Comprehensive healthcare with dental and vision coverage
- Flexible paid time off and paid holiday time off
- 12 weeks of new parent or family leave
- Personal and professional development resources
For more details on our US benefits, or for information on our international benefits, please see here.
Pay Transparancy
Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is eligible for equity awards and may be eligible for sales commission or incentive compensation based on the role or function within the company.
At Obsidian, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation, please contact accommodations@obsidiansecurity.com
Information collected and processed as part of any job applications you choose to submit is subject to Obsidian’s Applicant Privacy Policy.
Upload your resume now
- To unlock remote work opportunities and be discovered by global employers.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
