About this role.
ChargePoint seeks an experienced ABM and Field Marketing Manager to build high-touch 1:few and 1:1 programs for North American strategic enterprise accounts. The role owns campaign strategy, messaging, content, events, field experiences, measurement, and optimization in close partnership with sales. Success depends on accelerating complex opportunities and generating pipeline through executive dinners, roundtables, roadshows, and personalized account engagement. This is a remote US role requiring at least seven years of ABM, field marketing, demand generation, or enterprise marketing experience, including practical use of AI tools for research and personalization.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin by aligning with the account executive on revenue objectives, opportunity stage, buying committee, competitive context, and customer priorities. I would map key stakeholders and their likely challenges, develop a tailored value narrative, and orchestrate relevant content, executive outreach, digital engagement, and high-touch experiences. I would define leading engagement indicators and pipeline milestones, then review performance with sales regularly and adjust tactics based on account signals.
I establish a joint account-planning rhythm with agreed target accounts, success metrics, owners, timelines, and next actions. Sales provides account intelligence and follows up promptly on engagement, while marketing delivers targeted programs and visibility into engagement and influence. Shared dashboards and recurring reviews make performance transparent and enable both teams to optimize quickly.
I would measure attendance quality, target-account penetration, seniority of attendees, meetings created, engagement after the event, opportunity movement, pipeline influenced, and sourced pipeline where attribution supports it. I would also collect qualitative feedback from sales and attendees to assess message resonance and event experience. Comparing results by audience segment, format, and follow-up motion would guide future investment.
I would use AI to accelerate account research, synthesize public information, draft persona-specific messaging options, develop content outlines, and identify thematic patterns across account signals. Every output would be validated against approved positioning, factual sources, privacy requirements, and sales insights before use. AI should improve speed and personalization, not replace strategic judgment or human review.
I would inspect engagement by persona, content type, channel, account stage, and sales follow-up to determine whether the campaign is reaching the right stakeholders and prompting the right next step. I would test stronger conversion offers, more opportunity-specific messaging, executive calls to action, and coordinated sales sequences. I would also validate with sales whether the account priorities and qualification assumptions remain accurate, then use results to refine the program.
About Us
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Reports To
Interim Marketing Leadership
What You Will Be Doing
ChargePoint is seeking an ABM & Field Marketing Manager for North America Strategic Accounts. In this role, you will design and execute high-impact 1:few and 1:1 account-based marketing programs that drive pipeline growth, accelerate strategic opportunities, and support the successful closure of priority deals. You will partner closely with sales to identify target accounts, align on account priorities, and develop account engagement strategies that move prospects through complex buying journeys. You will own campaign strategy, messaging, content, events, field experiences, and account-based tactics while leveraging data to measure performance, optimize results, and improve engagement. The role requires collaboration across sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams to deliver measurable business outcomes for strategic enterprise accounts.
What You Will Bring to ChargePoint
- Build and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts.
- Own campaign strategy, messaging, content, tactics, timelines, and execution plans.
- Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities.
- Share accountability for pipeline generation and opportunity acceleration with sales teams.
- Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions.
- Create engaging ABM programs and field experiences that drive account engagement and progression through the buyer journey.
- Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, luxury experiences, and other high-touch programs.
- Analyze account engagement, campaign performance, pipeline contribution, and optimization opportunities.
- Test and refine messaging, channels, offers, formats, tactics, and experiences to improve performance.
- Monitor market trends, customer needs, competitive dynamics, and ABM best practices.
- Collaborate cross-functionally with sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams.
Requirements
- 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing.
- Proven experience building ABM programs for enterprise or strategic accounts.
- Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences.
- Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development.
- Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions.
- Strong writing, communication, collaboration, and project management skills.
- Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs.
- Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment.
- Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement.
Location
Remote – United States
ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $106,000 to $150,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.
If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at accommodations@chargepoint.com.
ChargePoint is an equal opportunity employer.
Applicants only – Recruiting agencies do not contact.
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