About this role.
Wpromote is seeking an Associate Director to lead Amazon DSP strategy, planning, and execution for a major portfolio account while providing senior support across additional retail media accounts. The role spans Amazon DSP, Sponsored Ads, AMC, and other retail media platforms including Walmart, Target, and Criteo. It requires 7+ years of digital media experience, deep programmatic expertise, and a record of managing complex or multi-brand accounts with substantial Amazon budgets. The Associate Director will oversee campaign spend and performance, develop client-facing action plans, monitor market trends, and present recommendations to senior stakeholders. This is a remote-first, US-based agency role in a fast-moving environment with competing client priorities.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin by aligning business goals, audiences, product priorities, and measurement requirements across each brand. I would map upper-, mid-, and lower-funnel tactics to appropriate Amazon DSP inventory, Amazon Ads formats, audience segments, and budget allocations, then establish a testing roadmap and reporting cadence. Ongoing optimization would use performance, incrementality, reach, frequency, and retail outcomes to rebalance investment.
I assess the campaign objective, audience quality, available inventory, pricing, transparency, scale, and brand-suitability needs. PMPs can be valuable when curated supply, premium publishers, or negotiated access materially improve outcomes, while OMP may offer stronger scale and efficiency for broader prospecting. I validate the decision through controlled tests and optimize using delivery, CPM, reach, frequency, conversion, and incremental performance signals.
I communicate early and directly, grounding the discussion in agreed KPIs and the relevant context rather than presenting results in isolation. I explain the diagnosis, such as audience saturation, inventory constraints, competitive changes, or product-detail-page issues, and provide a prioritized action plan with expected tradeoffs and timing. This approach maintains transparency while demonstrating ownership and a path to improvement.
In addition to ROAS, I would evaluate sales lift, new-to-brand rate, conversion rate, click-through rate, detail-page views, share of voice, reach, frequency, cost per acquisition, and product availability. For DSP, I would also consider audience penetration, viewability where applicable, path-to-purchase indicators, and incrementality. The final measurement framework should reflect whether the objective is awareness, acquisition, efficiency, or retail growth.
I would triage work based on business impact, deadlines, spend exposure, and client risk, then establish clear ownership and communicate timelines proactively. I use structured account reviews, documented optimization plans, and recurring performance checkpoints to ensure urgent requests do not displace core strategic work. When capacity or priorities conflict, I surface tradeoffs promptly and recommend the highest-value path forward.
The Role
We’re looking for an Associate Director to own Amazon DSP (demand-side platform) strategy and execution for a large-scale portfolio account. In addition, you’ll also be director-level support for managers across 2-3 other full-funnel retail accounts, as well as help the wider team sharpen how they plan and execute across retail DSP.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $100,000 – $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.
Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)
Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.
Monitoring daily trends, opportunities, and spend across multiple brands
Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results
Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.
Closely monitoring competitors and category trends
Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
Tasked with some special projects as needed to help the growth of the department
You Must Have
7+ years in digital media, with deep hands-on Amazon DSP planning and execution experience.
Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions.
Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC.
Experience working with or at a brand with $5M+ in annual Amazon budget
A track record leading large, complex, or multi-brand accounts.
Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc)
Great communication skills, both written and oral, with a strong attention to detail
Extremely well organized, able to balance client timelines and business needs across multiple clients
Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace
Ability to manage client expectations and priorities
Experience presenting to senior-level client contacts
The ability to explain the nuances of Amazon clearly and concisely
Working experience of Vendor and Seller Central
An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content.
Knowledge about how Amazon marketing and performance affect the purchase funnel
An understanding of Amazon account operations, logistics, and the fees that may be associated with them
Working knowledge of other e-commerce marketplaces outside of Amazon
Nice to Have
Experience within the pet category
Prior agency experience
Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc
Compensation
Additional Information
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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