About this role.
This senior marketing leadership role owns strategic direction and commercial health for a portfolio of high-impact client accounts. The Director translates enterprise goals into full-funnel, integrated media strategies spanning paid search, social, programmatic, video, CTV, YouTube, and retail media. The position leads executive client discussions, planning, measurement strategy, account retention, profitability, and growth while mentoring cross-functional teams. Success requires deep agency-side media expertise, financial acumen, and the ability to connect analytics, creative, media, and client stakeholders around measurable outcomes.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin by clarifying the commercial objective, unit economics, target audiences, constraints, and success metrics. From there, I would define the funnel roles for each channel, establish an investment and testing framework, align measurement methods, and create a phased roadmap with clear owners and decision points.
I would quickly diagnose performance, delivery quality, stakeholder sentiment, and commercial factors using account data and direct client feedback. I would then present a transparent recovery plan with prioritized actions, measurable milestones, senior-team accountability, and a regular executive communication cadence to rebuild confidence.
I select the method based on the business question, available data, conversion volume, channel mix, and decision horizon. Attribution can support tactical optimization, incrementality testing validates causal lift for specific interventions, and MMM informs broader budget allocation decisions across channels and time periods.
I structure presentations around the client’s business outcomes rather than channel-level activity. I lead with the decision required, connect insights to financial impact, clearly communicate trade-offs and recommendations, and reserve detailed operational information for supporting materials or follow-up discussion.
I set clear standards for planning, storytelling, performance analysis, and client communication, then give team members meaningful ownership within those guardrails. Through regular coaching, review sessions, and exposure to client strategy discussions, I help them grow while ensuring work remains aligned to account goals, scope, and profitability.
The Role
As a Director, Client Strategy (Media Director), you are the senior strategic lead and business owner across a portfolio of high-impact client relationships. You serve as a primary lead for the client, bridging the gap between their bottom-line business objectives and our integrated marketing execution, ensuring that every engagement drives measurable business growth while strengthening long-term partnerships.
You are responsible for translating complex business objectives into cohesive, full-funnel marketing strategies across the integrated media ecosystem. This includes architecting the media mix, aligning measurement frameworks, guiding audience strategy, and ensuring cross-channel execution ladders back to enterprise goals.
Beyond strategy development, you are accountable for overall account health—including client satisfaction, retention, revenue growth, and profitability. You serve as a trusted advisor to executive-level client stakeholders while mentoring and leading cross-functional internal teams to deliver exceptional work.
This role requires a balance of visionary strategic thinking and operational rigor. You must be equally comfortable commanding a boardroom conversation as you are guiding internal teams through planning frameworks, testing roadmaps, and performance optimization.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $120,000 – $140,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Serving as the strategic lead and primary business owner across a portfolio of accounts
- Designing and guiding multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms
- Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations
- Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations
- Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities
- Owning account health metrics including retention, revenue growth, profitability, and delivery quality
- Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact
- Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks
- Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovation
- Acting as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution
- Leading and mentoring channel team members, fostering accountability, growth, and high performance
- Elevating internal processes, planning rigor, and strategic storytelling standards across the organization
- Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution
You Must Have
- 7+ years of experience in media, marketing strategy, or integrated client leadership
- Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership
- Strong financial acumen, including budget forecasting, revenue management, and profitability oversight
- Demonstrated ability to lead executive-level client conversations and influence senior stakeholders
- Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling
- Experience translating business objectives into integrated media, creative, and data strategies
- Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives
- Strong organizational leadership skills with experience balancing strategic vision and operational execution
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
Nice to Have
- Experience working within an agency environment supporting enterprise or high-growth brands
- Exposure to brand, retail, or streaming/entertainment clients
- Familiarity with advanced analytics tools and dashboard platforms
- Experience supporting new business pitches and commercial strategy
Compensation
Additional Information
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