About this role.
Cresta is seeking its first EMEA Forward Deployed Product Manager to own the deployment, performance, and customer outcomes of AI Agents. The role combines product management, technical solution design, implementation leadership, and senior customer relationship management. This person will partner closely with Forward Deployed Engineers to build, test, launch, and optimize agent workflows while feeding customer insights back to product and engineering. They will also support EMEA sales cycles through demos, solutioning, and feasibility reviews. The position is remote within the United Kingdom and will help establish Cresta's forward-deployed operating model across EMEA.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would explain how I defined the business problem and success metrics, aligned technical and executive stakeholders, built an implementation plan, managed risks during launch, and used post-launch data to prioritize iterative improvements.
I would map high-volume customer interactions, operational pain points, business value, technical feasibility, and data availability. I would prioritize use cases with measurable impact, manageable integration dependencies, clear guardrails, and an achievable path to launch.
I first distinguish between configuration, reusable capabilities, and truly one-off requests. I communicate trade-offs transparently, validate customer value, and partner with product and engineering to prioritize requests that can create durable platform value.
I would define outcome metrics jointly with the customer, such as containment or automation rate, resolution quality, customer satisfaction, conversion, average handle time, escalation rate, and cost-to-serve. I would also track reliability, safety, and adoption metrics to ensure performance is sustainable.
I would acknowledge the concern promptly, clarify the expected versus observed outcomes with data, and establish a focused recovery plan. That plan would include root-cause analysis, prioritized fixes, clear owners and timelines, frequent communication, and agreement on the metrics that demonstrate recovery.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the Role
As our first EMEA Forward Deployed Product Manager, AI Agent, you will create, deploy and optimize AI Agents that transform our customers’ businesses and delight their customers. This highly cross-functional and customer-facing role blends product thinking, a nose for value, and project leadership with senior customer executives. At the end of the day, you own each AI Agent and the outcomes they drive for our customers, and you take that personally. You are a creative, pragmatic problem solver who thrives in fast-paced environments, rolls up your sleeves to build, and excels at turning ambiguity into execution.
In this role, you’ll partner with Forward Deployed Engineers (FDEs) who will support the build, integrations and optimization to make each AI Agent successful. You’ll also work closely with product and engineering, providing a tight feedback loop and custom tooling that will shape the future of our platform. As the first hire in EMEA, you’ll also play a key role in setting the standards for the role in the EMEA region and helping to grow the team as we scale.
What You’ll Do
- Own AI Agent outcomes for our customers — defining and delivering on the metrics that move the needle. This includes finding additional automation opportunities that can provide even more value! To do this, you’ll…
- Own the deployment lifecycle for AI Agents — from scoping and kickoff to launch and post-go-live optimization
- Design, build, test and iterate on AI agents in partnership with FDEs using Cresta’s internal tools and the latest technologies to deliver the highest customer ROI
- Serve as the AI Agent SME for the EMEA Sales cycle, partnering on demos, solutioning, and deal reviews to ensure technical feasibility, value articulation, and successful handoff to deployment.
- Lead customer relationships and act as the primary point of contact for AI Agent. Help customers move faster to ensure we can deliver quickly and effectively.
- Facilitate workshops and design sessions with customer stakeholders to align on agent use cases, workflows, and success criteria
- Work closely with FDEs to ensure smooth implementation, build new capabilities as needed and provide feedback and improvements to our broader platform
- Improve our playbooks for agent development and customer deployment
- Build our forward deployed practice for EMEA, setting the standards for future growth
What We’re Looking For
- 5+ years of experience in Technology Consulting, Implementations, Product, or Customer Success roles, ideally working closely with AI or LLM first products
- Hands-on work style – curiosity with a bias for action. You anticipate needs and bottlenecks and deliver with urgency and care.
- Experience leading complex deployments, owning customer relationships (including senior customer stakeholders), and working cross-functionally
- Strong technical understanding, systems thinking and exposure to building Agents (not necessarily conversational, personal projects count!)
- Comfortable working with ambiguity and learning quickly in a dynamic startup environment
- Passion for AI, automation, and shaping the future of customer experience
Bonus Points
- Background in product management, conversation design or forward deployed engineering roles
- Experience in a startup or high-growth SaaS environment
- Familiarity with customer support and contact center operations
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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