About this role.
Think Academy US is seeking a part-time Community Content & Growth Specialist to build an authentic organic presence on Reddit, Quora, and related online communities. The role involves researching user conversations and intent, producing useful written responses, managing a branded subreddit, moderating engagement, and identifying growth opportunities. The successful candidate needs hands-on Reddit and Quora experience, excellent English writing and research ability, and a nuanced understanding of community rules and culture. This six-month remote engagement is structured at 30 hours per week and may be extended.
Role DNA
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Job Complexity
3/5Pace & Pressure
3/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin with keyword and competitor research, then review subreddit size, activity, audience fit, rules, moderator guidance, and the tone of high-performing discussions. I would prioritize communities where we can answer recurring questions with genuine expertise and build a participation plan tailored to each community.
I lead with the user's question and provide a complete, useful answer even if no link is included. Any brand reference should be transparent, relevant, and proportionate, while following each platform's self-promotion and disclosure requirements.
I would establish clear rules, a content calendar, moderation workflows, and response standards, then seed useful recurring formats such as parent Q&As, learning tips, and resource discussions. I would measure engagement quality, returning contributors, post performance, and moderation trends to refine the strategy.
I would track reach, views, upvotes, comments, saves where available, click-throughs, referral traffic, engagement rate, sentiment, and the quality of conversations. I would also distinguish vanity metrics from indicators of trust, such as repeat engagement, helpful replies, and positive community feedback.
I would review the community rules and feedback carefully, avoid defensiveness, and acknowledge any mistake when appropriate. I would contact moderators respectfully if clarification is needed, document the lesson, and adjust future content and approval processes to prevent repetition.
Job type: Part-Time (30 hours per week)
Location: Remote
Duration: 6 months, with the possibility of extension
Compensation: $20-$28/hr, based on experience
Who we are:
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL’s online and offline education platform.
About the Role
Think Academy is looking for an experienced Community Content & Growth Specialist to build our organic brand presence across Reddit, Quora, and other relevant online communities. The ideal candidate understands user intent and can create credible, genuinely helpful content that naturally integrates Think Academy’s expertise and resources without feeling overly promotional.
What You Will Do
- Research relevant conversations, questions, and user needs on Reddit and Quora.
- Write high-quality posts, comments, and answers that provide real value to users.
- Manage Think Academy’s subreddit, including content planning, posting, engagement, and moderation.
- Build relationships and maintain a credible presence in relevant communities.
- Track content performance and proactively identify new growth opportunities.
- Identify and evaluate emerging other online communities relevant to Think Academy’s target audiences, analyze each community’s culture, user behavior, content norms, and participation guidelines, and develop tailored engagement strategies accordingly.
What We’re Looking For
- At least one year of hands-on experience managing Reddit and Quora accounts or communities.
- Excellent English writing, editing, and research skills.
- Strong ability to analyze user intent and audience needs.
- Familiarity with Reddit culture, subreddit rules, moderation, and engagement best practices.
- Proactive, detail-oriented, and able to work independently.
- Strong ownership of projects and results.
Preferred Qualifications:
- Experience managing or growing a branded subreddit.
- Familiarity with K–12 education or parent-focused content.
- Experience with community analytics, organic growth, or SEO.
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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