About this role.
Fueled is seeking a contract SEO & Analytics Strategist to develop search, AI-search, analytics, and experimentation strategies for a diverse portfolio of clients. The role combines technical SEO, structured data, content optimization, entity and trust-signal strategy, and measurement design using tools such as GA4 and GTM. The strategist will translate audits and performance data into prioritized roadmaps that improve organic discovery, AI-answer-engine visibility, conversions, and revenue outcomes. This is a client-facing, remote US contractor-pool role with potential opportunities to transition to full-time work when business needs and mutual fit align.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin with stakeholder discovery and a baseline assessment of business goals, audiences, conversion paths, technical health, content performance, entities, and search visibility. I would then prioritize initiatives by expected impact, implementation effort, dependencies, and measurement readiness, separating quick wins from foundational work. The roadmap would include owners, milestones, success metrics, and a testing plan covering both traditional organic search and AI-driven discovery.
I define a measurement framework that maps organic landing pages and search intents to meaningful downstream actions such as qualified leads, purchases, subscriptions, or engagement milestones. Using GA4, GTM, CRM integrations where available, and dashboarding, I track conversion rates, assisted conversions, revenue contribution, and audience quality alongside visibility metrics. This allows recommendations to be evaluated based on business value rather than superficial traffic gains.
I would evaluate crawlability, indexation, structured data, content depth, entity clarity, topical authority, source credibility, internal linking, and consistency of brand facts across owned and trusted third-party sources. I would identify queries where answer engines are likely to synthesize information and improve content so it directly, accurately, and clearly addresses those needs. I would also monitor citations, brand representation, and referral patterns to refine the strategy over time.
I would first audit the tracking plan, ensuring key events, conversions, consent behavior, cross-domain needs, and campaign attribution are implemented consistently through GTM. In GA4, I would validate event parameters, channel groupings, landing-page reporting, and conversion definitions against business systems where possible. I would document limitations and create stakeholder-friendly dashboards that distinguish reliable trends from attribution uncertainty.
I frame the issue around the business consequence first, such as lost discoverability, poor user experience, or missed conversions, then explain the underlying cause in plain language. I provide a prioritized recommendation with expected impact, level of effort, technical owner, and acceptance criteria rather than overwhelming the audience with audit details. For technical teams, I supply supporting evidence and implementation guidance while maintaining a concise executive summary for decision-makers.
Location: Remote — United States (Open to applicants located anywhere in the United States.)
Fueled is a leading digital strategy, design, and engineering agency. We are a 300+ person team that has designed and built hundreds of digital products and experiences for brands like Google, Apple, The New York Times, ESPN, Victoria’s Secret, MGM Resorts, Albertsons, and CLEAR.
As a SEO & Analytics Strategist at Fueled, you will be part of Fueled’s Digital Growth Strategy team, helping our clients implement actionable strategies that positively impact and measure their business goals and desired audience outcomes.
You’re motivated by solving complex problems and helping clients find the right path forward through data-driven solutions and practical, easy-to-understand insights. You look beyond surface metrics to uncover what truly drives discovery, engagement, and conversion, and turn those findings into measurable impact. In this role, you’ll contribute to a mix of enterprise-level projects and ongoing engagements that continue to sharpen your skills, working with a diverse client base that includes innovative startups, nonprofits, and global organizations across media, technology, healthcare, and mission-driven sectors.
Intentionally remote, our team thrives in a culture that values flexibility, creativity, and cutting-edge technology. Together, we’re shaping the future of digital experiences.
What you will do:
- Drive long-term discoverability and growth by shaping SEO and AI search (GEO/AIO) strategies that expand brand visibility across traditional search and AI-driven answer engines.
- Strengthen digital foundations by translating technical, content, and structured data insights into prioritized optimization roadmaps that improve site authority and machine readability.
- Influence how brands appear in AI and search ecosystems by guiding entity, content, and trust-signal enhancements that improve citation, attribution, and accuracy in AI-generated results.
- Connect strategy to business impact by designing measurement frameworks and experimentation approaches that tie search and content performance to client goals and revenue outcomes.
- Lead cross-functional growth initiatives by partnering with clients and delivery teams to turn insights into scalable recommendations that extend beyond a single project or channel.
What you will achieve:
- Measurably increase qualified organic and AI-driven visibility, traffic, and engagement across client digital properties.
- Deliver optimization roadmaps that result in sustained improvements to crawlability, indexation, structured data coverage, and AI readability scores.
- Improve how client brands and content are surfaced and cited in AI-generated experiences and search features.
- Establish clear, trusted measurement models that connect search and content efforts to conversion and revenue impact.
- Produce repeatable, insight-led growth wins through testing and experimentation that inform broader client strategy and future engagements.
About you:
- You bring strong, hands-on experience in SEO, audience growth, and analytics, and use that foundation to turn search and performance insights into practical, high-impact actions.
- You know how to use leading SEO and audit tools and, more importantly, translate findings into clear, prioritized recommendations that teams can realistically implement.
- You understand how AI and LLM-driven search works and apply that knowledge to improve discoverability beyond traditional SERPs.
- You’re confident with analytics and tracking frameworks, using GA4, GTM, and visualization tools to produce insights that guide decisions and prove impact.
- You collaborate and communicate effectively, seeking cross-team input and explaining complex technical ideas in clear, concise language to any audience.
Contractor Fee
Compensation is determined based on a variety of factors including relevant experience, projects, geographic location, and business needs.
Join our Contractor Pool
This role is designed as a contract position, offering you the opportunity to experience our team and culture while showcasing your contributions. When the fit and business needs align, some contractors are invited to explore a transition into full-time roles.
If you are passionate about Fueled’s mission and think you have what it takes to be successful in this role, even if you don’t check all the boxes – please apply. We’d appreciate the opportunity to review your application. Everyone gets a response.
Upon meeting the necessary criteria, you’ll join the Fueled contractor network, granting you access to project invitations tailored to your expertise and availability when they arise.
Any data provided will be processed in accordance with applicable law and our privacy policy. Curious about what to expect during our talent process? Check it out here.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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